The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Being a global entertainment expert means being up-to-date and knowledgeable about the latest trends and data around popular TV shows like "Steven Universe: Future." With valuable audience demand data provided by Parrot Analytics, entertainment executives can make more informed decisions about content valuation, acquisition, distribution, and programming.
One way demand data is useful is in content valuation. With demand data, executives can determine how much content is worth, assess the value of content globally or on a regional level, and estimate the ROI a specific show will bring for any given platform. In terms of "Steven Universe: Future," the show has been performing well with 2.8 times the average audience demand in the United Kingdom over the last 30 days. Knowing this, executives can use demand data to assess the value of "Steven Universe: Future" or any other TV show, to any platform, in any region.
In terms of acquisition decisions, demand data can help executives decide which titles to acquire or produce. Since shows like "The Owl House," "Red Dwarf," and "Archer" are popular among fans of "Steven Universe: Future," executives can use this information to determine which titles to acquire and add to their catalog to attract new subscribers to their SVOD service.
Demand data can also inform programming decisions, such as which titles should be bought to keep current audiences happy, or which shows will help grow the audience base. In the case of "Steven Universe: Future," audience demand in the United Kingdom has increased by 45.7% during October 2023, denoting that the show has amassed a larger audience base recently. Since travelability is good, executives can also use this data to optimize their marketing strategy for future content and find new opportunities for content distribution globally.
Furthermore, in terms of distribution decisions, the Parrot Pulse tool for "Steven Universe: Future" provides an independent measure of its global performance across various dimensions such as worldwide audience demand and its reach, ensuring that executives can choose which platforms to target for distribution of their content. By examining the top 10 global markets where "Steven Universe: Future" is most in-demand over the last 30 days, it is clear that the show outperforms the demand of the average TV show in each of those markets; the United States is "Steven Universe: Future"'s number one market, with the show achieving outstanding audience demand of 4.9x.
In conclusion, demand data plays a critical role in helping entertainment executives make data-driven decisions about content valuation, acquisition, distribution, and programming. Without such data, executives may not be able to determine the popularity of TV shows like "Steven Universe: Future" or other shows in their catalog and may miss valuable opportunities.
Steven Universe: Future's travelability to the United Kingdom in the last 30 days is 23%, which means that the audience demand for Steven Universe: Future is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Steven Universe: Future travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe: Future is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe: Future, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 1:58 p.m. PST using global television demand data from Parrot Analytics for Steven Universe: Future in the United Kingdom. We provide our partners with far-reaching SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.