The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use demand data to make more informed decisions. Here is how demand data related to "Still Game" in March 2024 in the United Kingdom can be used to make decisions on programming, content valuation, acquisition, and distribution:
- Content valuation: "Still Game" is in the 97.3th percentile in the comedy genre, indicating high demand. Executives can use demand data to understand which genres are in high demand and which titles are worth investing in.
- Programming: Although "Still Game" had good demand over the last 30 days, its rank dropped by 232 spots in the United Kingdom. This information suggests that entertainment executives need to evaluate why the show is dropping in rank and determine how they can reverse the trend. Also, by analyzing which other shows fans of "Still Game" like, executives can see which programming could be attractive to the show's fanbase and decide to air them.
- Distribution: Demand for "Still Game" has decreased by 29.9% in March. Executives can analyze this trend and develop a strategy to increase demand for the show in the United Kingdom and globally.
- Acquisition: Although "Still Game" outperforms the demand average in each of the top 10 global markets with Sweden being its second biggest market, its franchisability (spin-off potential) is poor. This information suggests that entertainment executives need to consider whether spin-offs of the show or future series from the same production company, might be valuable in local or international markets. Also, to create a more diversified slate for their platform, decision-makers can use demand data to identify the potential titles that could resonate with different markets.
Moreover, executives can use demand data on "Still Game" to:
- Quantify content value: Parrot Analytics' content valuation system is driven by global content demand and supply, to reveal the dollar value contribution of any title in any market. The information on "Still Game" can help executives understand the value of this title and others like it.
- Map local whitespaces: By analyzing the top global markets for "Still Game" based on demand, executives can also identify content gaps in the United Kingdom and elsewhere to determine what type(s) of content exhibit opportunity to acquire or produce.
- Optimize distribution strategy and pricing: Executives can use demand data to understand how much global appeal a title like "Still Game" has in comparison with other titles in the same genre.
- Predict the future success of a title: Although "Still Game" peaked at 10.0 times the average over the course of an entire year compared to 7.6 times in the last 30 days, by analyzing this information, decision-makers can predict the future success of the show.
- Increase audience engagement and retention: By identifying the most popular shows in which the viewers of "Still Game" are interested, executives can acquire them to retain and grow their audience.
- Competitively benchmark content: This valuable information enables executives to compare the demand for "Still Game" against other shows in the same genre in the United Kingdom and worldwide.
In conclusion, demand data can be used as a strategic tool for entertainment executives working at any level in the industry to make informed programming, acquisition, distribution, and content valuation decisions. Proper utilization of demand data, such as analyzing "Still Game's" performance, helps executives to effectively manage their content and maximize value for their audience and platform.
This is Still Game's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Still Game travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Still Game is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Still Game also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Still Game, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Still Game in the United Kingdom. We provide our partners with deep OTT capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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