The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data can help you make more informed content, acquisition, distribution, and programming decisions. "Stranger Things" provides a great example of how this data can be leveraged.
Content Valuation: The demand data for "Stranger Things" can be used to value the IP in global markets. Its performance is outstanding in the UK and around the world, currently ranking second globally. It exceeded the average demand for TV shows 20.3 times over the last 30 days, which provides an estimate of how much this title could be worth to streaming platforms, pay TV networks or linear networks. Based on this demand data, one can estimate the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which can help determine how much to spend on content.
Programming Decisions: Looking closely at how "Stranger Things" is performing in comparison to other shows can help programming decision-making. It has achieved a rank of #13 in the UK, meaning it's popular compared to other shows. Understanding the popularity of "Stranger Things" and shows like it (such as "The Witcher" and "Game Of Thrones") can help guide programming decisions and identify opportunities to acquire or produce similar content.
Audience Retention and Acquisition: "Stranger Things" has a high level of audience engagement in the UK over the last 30 days, with an impressive 15.5% increase in demand. To keep current audiences happy, acquiring or producing similar content can be an option. Alternatively, the data can be used to help grow a platform's audience. The fact that "Stranger Things" has higher demand than 99.9% of all drama titles in the UK, indicates that there is a significant opportunity to bring in new subscribers.
Franchise Opportunity: "Stranger Things" has exceptional franchisability (spin-off potential) and longevity, possibly indicating that there are opportunities to build new stories and brands around the existing IP. The data could be used to help determine the exact potential for spin-offs, franchising or to identify other opportunities/market gaps regarding the brand.
International Demand Potential: In terms of travelability, "Stranger Things" has exceptional international demand relative to its home market in the US. This could help to predict the show's potential in international markets or evaluate how similar content could perform abroad. The demand data also indicates that there are opportunities for distribution outside of the US and UK.
In conclusion, "Stranger Things" is currently a highly demanded TV Series in the UK and abroad. Understanding how this show is performing globally and in particular markets, alongside identifying similar shows and genres, can all inform smarter decisions for programming, acquisitions, and content creation. Utilizing this demand data can help increase audience engagement and growth, identify franchise opportunity, and predict content demand in international markets. Finally, understanding how "Stranger Things" is performing can inform business decisions surrounding its inherent commercial value – in this case, unparalleled in the UK - as well as determining the best pricing and release strategy for the show.
Stranger Things's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Stranger Things is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Stranger Things travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stranger Things, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 30, 2023, 2 p.m. PST using global television demand data from Parrot Analytics for Stranger Things in the United Kingdom. We provide our partners with essential television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.