The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data provided by Parrot Analytics to make more informed decisions about content valuation, acquisition, distribution, and programming decisions. Let's take a look at the example of "Sunday Brunch" to see how demand data can be helpful.
Content Valuation:
You can use demand data to determine how much a specific title, such as "Sunday Brunch", is worth to any given platform. In this case, you can see that "Sunday Brunch" has been in demand 3.0 times more than the average TV show in the United Kingdom over the last 30 days, which makes it a valuable asset. By understanding the global performance of the content, content producers and distributors can sell content globally at different prices, maintaining or increasing profitability.
Acquisition Decisions:
Demand data can also help you identify which content to acquire or produce. In the case of "Sunday Brunch," its United Kingdom performance is strong and has an audience in other regions, such as the United States, Nigeria, Canada, and India. Based on this data, content strategists can determine whether it's worth investing in buying or creating shows of the talk-show genre for specific regions. Using demand data for decision-making can save acquisition costs and help producers avoid making costly mistakes.
Programming Decisions:
In program planning, this type of data can be extremely helpful in finding out when is the best time to release an episode or to promote a specific content. In the case of "Sunday Brunch," demand for the show has been increasing over the last 30 days, and there was a spike in late February in 2024. So, content producers and distributors could consider planning new promotions or campaigns when demand spikes.
Distribution Decisions:
Demand data can also help with distribution decisions. For example, content producers looking to expand the market for "Sunday Brunch" can use travelability data that measures international demand relative to a show's home market to determine which regions might be suitable for distributing it. They can use data for business decisions to release the content in other countries, or to translate the content.
Content Marketing:
Demand data is an important tool for content marketing. By examining the top 10 global markets where "Sunday Brunch" is most in-demand over the last 30 days, we can identify trends that can influence marketing strategies. SVOD can use this intelligence to design and optimize their marketing strategy to promote current and upcoming titles.
In conclusion, demand data provided by Parrot Analytics can help TV executives make more informed and data-driven decisions about content valuation, acquisition, distribution, and programming decisions. In the case of "Sunday Brunch," you can see how demand data can help executives understand a show's performance in different regions, enabling them to make strategic choices that maximize their revenues.
This is Sunday Brunch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sunday Brunch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Sunday Brunch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sunday Brunch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:41 a.m. PST using global television demand data from Parrot Analytics for Sunday Brunch in the United Kingdom. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.