The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive involved in content acquisition or programming at a TV network or streaming platform, you may be looking for insights into how to make more informed content decisions. This is where demand data comes in, as it can provide actionable insights into what audiences are looking for, what they are watching, and how popular a title is in different markets. Using the example of "Super Pumped" in the United Kingdom during March 2024, we can see how demand data can be utilized:
1. Content Valuation: Demand data can be used to assess the value of a TV series and to inform content valuation. For instance, in the case of "Super Pumped", we can see that its demand in the United Kingdom is good, with 2.5 times the audience demand of the average show in the country over the last 30 days. This show's increased popularity could be a signal of potential success and, by using Parrot Analytics' content valuation system, you can determine how much a specific title of this nature would potentially be worth, to help you make informed acquisition or content development decisions.
2. Global IP Valuation: Demand data can inform the value of IP globally, for example, paring off which content is most popular in the local or global market. For example, we can see that "Super Pumped" has good demand not only in the United Kingdom, but also in Israel, India, Brazil, Hong Kong SAR China, Russia, China, Canada, and the United States. Using demand data to assess the global value of a title and identify potential international markets for expansion can be a valuable step in strategic decision-making.
3. Supply & Demand: Demand data can inform decisions around supply & demand, for example, identifying opportunities for the acquisition or production of new titles. In the case of "Super Pumped", its increasing popularity indicates that audience demand for 'documentary-style biographical series' is still high, which could be an opportunity to acquire or produce more shows with similar themes.
4. Franchisability: Demand data can be useful in assessing the franchisability of IP and identifying potential spinoffs or franchises. For example, by looking at the top 10 global markets where "Super Pumped" is most in-demand, we can identify which countries the show might have the potential to grow its franchise or spinoff.
5. Programming Decisions: With regard to the programming decision, content decisions are made based on what audience members want to see and their habits. Demand data helps identify which aspects of existing content audiences like the most and provide insights into how upcoming productions can be optimized for success. For instance, examining the audience demand for "Super Pumped" reveals the type of content that is most popular and resonates well with viewers. Executives can use these insights to make decisions about which content is worth investing in and which elements to focus on.
In conclusion, demand data can be powerful in providing actionable insights for Entertainment executives and informing strategic content and acquisition decisions. By analyzing a show's demand data, we can evaluate its popularity in different countries and regions, assess its franchise and spinoff potential, and even better understand the audience's preferences. These insights can help inform content valuation, acquisition decisions, programming decisions, and other important choices when it comes to identifying opportunities for growth. Utilizing a robust media analytics platform like Parrot Analytics is a valuable tool for executives in the entertainment industry to stay ahead of the curve and make the best decision for their company.
Super Pumped's travelability to the United Kingdom in the last 30 days is 102%, which means that the audience demand for Super Pumped is 102% of the demand in its country of origin, United States. Click through to another market to discover how well Super Pumped travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Super Pumped is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Super Pumped, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Super Pumped in the United Kingdom. We provide our partners with smart content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.