The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there might be concerns regarding how to make more informed content, acquisition, distribution, or programming decisions. By leveraging demand data, executives can gain more valuable insights into their content, audience, and their target markets. Let’s take "Superman & Lois" as an example to explore how demand data can help executives make more informed decisions.
Firstly, content valuation uses demand data to determine how much a show is worth. Demand data reveals the dollar value contribution of any title to any platform in any region. By analyzing the demand data for "Superman & Lois" in the United Kingdom, executives would know the content’s maximum potential value. "Superman & Lois" has 10.9 times the audience demand of the average show in the United Kingdom over the last 30 days, and only 2.7% of all TV shows have this level of demand, indicating that this content is highly valuable.
Using demand data, executives can also optimize their content release strategy and pricing. It can inform executives of the best release strategy to employ for their content. For instance, demand spiked in late March 2024 for "Superman & Lois" in the United Kingdom. This spike in demand was most likely due to changes in the production of the show or marketing efforts that reached and excited the target audience.
In addition, demand data powers Parrot Analytics' content valuation system, which can be used to assess the ability of a TV series to drive subscriptions and mitigate churn. For "Superman & Lois" in the United Kingdom, audience demand for the show decreased by 1.1%. Executives might need to rethink their acquisition strategy to keep their current audience happy and improve viewer retention.
Demand data also helps executives to discover scalable concept ideas that can drive subscribers. By examining the list of top shows watched by fans of "Superman & Lois" – which include "The Mandalorian" and "Quantum Leap" - executives can determine which genres they should focus on to attract new subscribers to their SVOD service. Furthermore, looking at the top 10 global markets with the most demand for "Superman & Lois," another great example is France – executives creating similar content with high demand in France could also be viable for success in that market.
Finally, executives can leverage demand data to uncover new opportunity markets for content distribution and understand the types of content that exhibit an opportunity for acquisition or production. "Superman & Lois" boasts outstanding demand in all of its top 10 markets, including the United States, Germany, and Israel, indicating a broad international appeal. This data can inform executives on where they should be targeting their content.
In conclusion, demand data can help executives make more informed decisions when it comes to content creation, acquisition, distribution, and programming. By examining the demand data of "Superman & Lois" in the United Kingdom, executives can determine the maximum potential value of the content and take steps to improve audience retention using different strategies based on the demand trends. By considering this data in combination with other metrics, entertainment executives can make more effective decisions about their content, leading to higher audience engagement, retention, and financial success.
Superman & Lois's travelability to the United Kingdom in the last 30 days is 74%, which means that the audience demand for Superman & Lois is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Superman & Lois travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Superman & Lois is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman & Lois, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Superman & Lois in the United Kingdom. We provide our partners with smart television industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.