The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for content executives to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Swagger" for the month of February 2024 in the United Kingdom provides valuable insights into how demand data can be used in this way.
Content Valuation:
Parrot Analytics content valuation system uses demand data to estimate the dollar value contribution of any title, to any platform, in any region. With 4.5 times the audience demand of the average show in the United Kingdom over the last 30 days, "Swagger" has good demand. It is vital information that can help executives make strategic decisions about pricing for any titles.
Content Acquisition and Distribution:
To determine the potential value of "Swagger," executives can use demand data to understand the audience's reception of the show. The show has achieved an audience demand that is 4.5 times more than the average show over the last 30 days, indicating that it has a relatively high demand. It is fundamental information for acquisition executives who can determine the show's worth as they approach distributors. Understanding how "Swagger" is performing in other countries across the world will also help distributors determine which regions the show would be successful to distribute.
Programming Decisions:
Demand data provides executives with valuable insights into "Swagger's" popularity with audiences over a given period. During February, the audience demand for "Swagger" increased by 6.4% compared to the previous month, showing that the show's popularity is growing. Also, "Swagger" achieved the peak rank of #649 in the United Kingdom and moved up by 82 spots. With more episodes planned for filming, this information can help executives determine when to schedule the next run of episodes or decide to greenlight the next seasons.
Competitive Analysis:
Understanding how "Swagger" has been performing compared to other shows can help an executive in making strategic decisions. The audience for "Swagger" has been growing compared to its demand of 4.4 times the average over the last 90 days, translating to a 6% increase in audience demand for the show. Competitor analysis similar to this brings insight on types of content, story arcs, and other unique features that can help elevate a show's profile.
Marketing
Demand data provides a wealth of information that can enhance marketing decisions. By leveraging the demand data, executives can identify fan interests in similar content and create marketing campaigns that target these audiences. For instance, by knowing that "Swagger" fans also like "The Changeling," entertainment executives can target the audience that liked "The Changeling" to drive similar popularity for "Swagger." When executives know what genre is in demand in a particular area, advertising can focus on key content within this genre to reach audiences in that specific region.
In conclusion, executives utilize demand data by identifying popular content and assessing its perceived value. Understanding these demand patterns allows executives to make data-driven decisions that can result in better content, effective marketing, acquisition strategy, and increased ROI. With Parrot Analytics' vast data library of global content demand, executives can gain valuable insights into the audiences' preferences and anticipate potential challenges or opportunities.
Swagger's travelability to the United Kingdom in the last 30 days is 59%, which means that the audience demand for Swagger is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Swagger travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Swagger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swagger, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 12:51 a.m. PST using television demand data from Parrot Analytics for Swagger in the United Kingdom. We provide our partners with comprehensive TV series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.