The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking for information on how demand data can help your decision-making process, then the "Swamp People" case study provides an excellent example of the benefits of using audience demand data.
Content Valuation and IP Global Valuation are two crucial aspects of making informed content decisions, and demand data plays a vital role in both. By analyzing the audience demand in the UK, we find that the demand for "Swamp People" is good. Comparing its demand with the average demand for all titles indicates that it has 5.0 times the demand of an average show in the UK. This demand is increasing, which makes "Swamp People" a valuable asset to any platform seeking to acquire content.
Demand data provides valuable insights into content valuation, enabling executives to calculate the financial worth of a show. Parrot Analytics' content valuation system can be customized to reveal the dollar value contribution of any title, to any region and on any platform. Using data analytics, decision-makers can assess a TV series' ability to drive subscriptions and reduce churn. Future content investments can be optimized by evaluating the best release strategy for your content and identifying which titles to acquire or produce.
Parrot Analytics' demand data also allows for scalable concept testing, which determines which elements of existing content are the most liked by fans. This helps optimize upcoming productions for success. Subscribers can be retained through the acquisition of titles that keep the current audience happy, and new subscribers can be acquired through finding titles that will appeal to them.
In the case of "Swamp People," we can see that the show has gained an increased popularity and has outperformed the average TV show in the top ten global markets. This information can inform acquisition decisions, as it highlights the demand for the show outside of its home market. Also, by analyzing the popularity of other shows that its fans like, executives can make programming decisions that cater to their target demographic.
Finally, demand data powers affinity analysis, which helps in finding the best talent to partner with to expand your audience, determine which TV shows will help to acquire or retain subscribers, and pinpoint new opportunity markets for content distribution for under-monetized titles.
In conclusion, "Swamp People" provides an excellent example of how demand data can be used to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Through content valuation, IP global valuation, and scalable concept testing, executives can use audience demand data to determine which titles are valuable assets to their platform and how to optimize future content investments.
Swamp People's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Swamp People is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Swamp People travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. history, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Swamp People.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Swamp People from partners like history.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Swamp People? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as history to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from history by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Swamp People. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as history to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Swamp People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Swamp People, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Swamp People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swamp People, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 1:57 p.m. PST using global television demand data from Parrot Analytics for Swamp People in the United Kingdom. We provide our partners with extensive TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.