The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking to make more informed content decisions, demand data provides valuable insights to navigate the competitive market. Taking the example of "Tales Of Wells Fargo" in the United Kingdom, we can explore how demand data can help make informed content decisions.
Firstly, executives can use demand data to value their content. By analyzing the demand measures of "Tales Of Wells Fargo," executives can easily estimate the show's worth for the United Kingdom market. By looking at the show's demand in March 2024 in the United Kingdom, we can see that "Tales Of Wells Fargo" had a good demand level, with 2.4 times more audience demand than the average show in the UK over the last 30 days. To highlight the increased demand trend, we can compare it to the demand of 1.1 times the average demand of the last 90 days. Executives can use this information to assess the content's value in the region concerning its entertainment value to viewers.
Additionally, executives can use demand data to discern which audience segments resonate with their content. They can examine "Tales Of Wells Fargo" fan-base in the United Kingdom over the last 30 days and determine the suitability of any current or upcoming production for this audience. The analysis shows that fans of "Tales Of Wells Fargo" are also fond of "Fear The Walking Dead," "Justified: City Primeval," "Billions," and "Andor." This information can be used to optimize programming decisions.
Demand data can also help executives understand where to distribute a show effectively. "Tales Of Wells Fargo" is more in-demand in the USA than in the UK. Still, it has good demand within the UK market, which can be good news for executives looking for programming for local audiences. The show's demand was also found to be okay in other regions like Canada, Australia, Switzerland, Thailand, Ukraine, and China. This data empowers executives to make distribution decisions that help maximize the reach of their content.
Finally, by looking at the six dimensions measured in the Parrot Pulse, executives can determine the level of travelability, momentum, longevity, franchisability, and reach of their content. In "Tales Of Wells Fargo," its performance across these dimensions varies, with excellent levels of longevity and momentum, while its travelability and reach are poor. Executives can use this information to identify opportunities to optimize their content.
In conclusion, demand data insights allow entertainment executives to optimize their content decisions based on their audience demand to create compelling content that resonates with viewers. Parrot Analytics content valuation system is based on global demand and supply that helps valuation by revealing which content has the highest value and the base-line value of the title. Furthermore, the demand data answers questions that can be used in the strategic decision-making process for executives and help them optimize their content-related decisions.
Tales Of Wells Fargo's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Tales Of Wells Fargo is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Tales Of Wells Fargo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Tales Of Wells Fargo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tales Of Wells Fargo, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Tales Of Wells Fargo in the United Kingdom. We provide our partners with valuable OTT expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.