The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand for a show is a valuable metric that can be used by entertainment executives to make informed decisions about content acquisition, distribution, and programming. "Teasing Master Takagi-san" is one such show that has good demand in the United Kingdom, which is 6.4 times the audience demand of the average show in the region. The show's demand increased by 13.3% during March 2024, and its demand rank increased by 95 during the same period.
Entertainment executives can also use demand data to get a better understanding of the show's longevity. In the case of "Teasing Master Takagi-san", its longevity is outstanding, and this could be an indication of how well audience demand is maintained over time. These insights can be valuable when deciding what content to acquire or produce, as well as to determine what kind of marketing or publicity to launch to maintain the show's demand in the long run.
Another valuable use of demand data is examining a show's reach. By understanding the number of people expressing demand for a show, such as with "Teasing Master Takagi-san," executives can gauge its potential to attract new subscribers, which is an important factor in building an audience. They can also determine the best release strategy, pricing, and marketing campaign for a show to maximize its potential to gain a large audience.
Examining the show's audience engagement and interest provides insights into its franchise potential, a concept executives can use to understand how a title could be expanded beyond its current form. Demand data can help executives identify how the show is performing in terms of spin-off potential and identify new opportunity markets for content distribution. Additionally, it can help them assess how their show stacks up against other titles available on the market, using the competitive benchmarking feature of the demand metrics.
Finally, demand data can help with content valuation, especially in determining how much to spend on content. Using Parrot Analytics' content valuation system, executives can get an economic valuation of a show by calculating its dollar value contribution to any platform in any region. Parrot Analytics' demand data is used to identify how much a series is worth, how much value content libraries represent, and how a show drives engagement across the rest of the catalog. This way, executives can determine the ROI a specific title could bring to any platform and assess its ability to retain subscription and minimize churn.
Entertainment executives can use these insights from demand data to make more informed decisions about acquisition, distribution, and programming of TV shows, as well as to understand relationships between demand and content valuation. By identifying emerging trends and audience preferences, they can develop more successful programming strategies and generate higher levels of engagement and revenue for their businesses. "Teasing Master Takagi-san" serves as a useful example of how entertainment executives can use demand data to their advantage.
Teasing Master Takagi-san's travelability to the United Kingdom in the last 30 days is 78%, which means that the audience demand for Teasing Master Takagi-san is 78% of the demand in its country of origin, Japan. Click through to another market to discover how well Teasing Master Takagi-san travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Teasing Master Takagi-san is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teasing Master Takagi-san, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Teasing Master Takagi-san in the United Kingdom. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.