The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data provided by Parrot Analytics to make informed content decisions. For instance, examining the demand data for "Teen Wolf," a hit TV series that aired from 2011 to 2017, can provide answers to several questions about its performance in the United Kingdom.
Content Valuation: Using demand data, you can determine the value of "Teen Wolf" in the UK market. With 8.6 times the audience demand of the average show in the United Kingdom over the last 30 days, "Teen Wolf" has an outstanding demand. Compared to its demand of 8.1 times the average over the last 90 days, it is clear that demand for this show has been increasing recently. By quantifying this growth using demand, you can make informed content decisions of whether to acquire or produce similar content.
Subscriber Acquisition and Retention: Examining audience demand provides significant information on viewer preferences and sentiment. You can efficiently evaluate shows with the potential to attract new subscribers to your platform or retain current viewers. With an outstanding demand, "Teen Wolf" has a high potential to attract new subscribers or retain the current audience to the platform. You can source similar content to this series to help acquire and retain your viewers.
Programming decisions: Through the demand data, the TV executives can examine trends in preferences among viewers. You can determine which genres are getting high demand, and this information will inform the programming decisions you make. For instance, "Teen Wolf" ranks at the 99.4th percentile in the romance genre in February, a clear indication that the romance genre is performing well in the UK.
Distribution decisions: With the show's outstanding performance of 54% of the demand in the United States, TV executives can decide on how and where to distribute "Teen Wolf" globally. Using demand data to measure travelability to evaluate a show's international demand relative to its home market, "Teen Wolf" demonstrates good travelability. This metric is specific to global SVOD expansion and helps to decide content investments.
Marketing decisions: Using demand data, marketers can create targeted marketing campaigns and optimize their message ahead of time. By identifying the show's affinity with audiences, content creators can maximize the benefits of a partnership by analyzing what audiences best connect with a brand or talent. For instance, through demand analysis, you can discover which other shows the audience for "Teen Wolf" like to inform your marketing and promotion strategies.
Overall, demand data from Parrot Analytics empowers TV executives with the necessary information about their shows. You can make informed decisions about content acquisition, programming decisions, distribution, marketing, and content valuation with the insights obtained from the demand data analysis.
Teen Wolf's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for Teen Wolf is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Wolf travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Wolf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Wolf, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 3:25 a.m. PST using global tv demand analytics from Parrot Analytics for Teen Wolf in the United Kingdom. We provide our partners with deep content expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.