The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have the opportunity to leverage Parrot Analytics' demand measurement system to make more informed content decisions. One example of this is "That '70s Show." Understanding how demand data relates to content valuation is key to making informed decisions. Here are some of the ways demand data can help entertainment executives make more informed decisions:
Content Valuation:
One of the most common uses of demand data is content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, executives can calculate the ROI of a specific title, which helps them determine how much to spend on content. Demand data can also inform executives on issues like how a title drives engagement across the rest of the catalog, how much a show is worth to another streaming platform, and how much of its value is being driven by demand for one of its stars.
Programming Decisions:
Demand data can help executives retrieve valuable insights into what content is popular in a specific region. For instance, Parrot Analytics' analysis of "That '70s Show" for March 2024 in the United Kingdom demonstrated that its audience demand in the UK was 24% of the demand in its country of origin, the United States. Using demand data, executives can map local white spaces, quantifying the popularity of various old or new movies as well as TV shows. The ability to make programming decisions based on audience insights helps in ensuring maximum viewership.
Acquisition Decisions:
Entertainment executives can leverage Parrot Analytics' demand data during the decision-making process for content acquisition. Demand data can help executives find content that exhibits opportunities for investment, select IP to develop into a franchise or create spin-offs, and analyze how a show will perform in a given market based on its popularity elsewhere. Since "That '70s Show" has higher demand than 97.5% of all romance titles in the UK in March 2024, an entertainment executive looking to acquire a new show in the romance genre can use this insight to make a more informed decision on content acquisition.
Distribution Decisions:
Parrot Analytics' demand data can also provide valuable insights into whether a show would perform well outside of its home market and in which countries. "That '70s Show" has a higher demand in the US and Canada. The show achieved outstanding audience demand in the US of 8.9x. By analyzing the top 10 global markets where "That '70s Show" is most in-demand, executives can determine the show’s outperformance relative to the average TV show in each of these markets. By leveraging data, executives can make informed distribution decisions based on audience demand in specific regions.
Marketing Decisions:
Parrot Analytics' demand data can inform marketers about pre-release marketing strategies. By analyzing the top 10 global markets where "That '70s Show" is most in-demand and finding shows that fans of "That '70s Show" also like, marketers can understand who the best talent is, what the best brand is to partner with to expand their audience. Demand data can also help answer questions like "How did my pre or post-premiere compare against other shows? " as well as show whether a show is part of the cultural zeitgeist.
Overall, demand data can help entertainment executives make more informed content, acquisition, distribution, programming, and marketing decisions. In the case of "That '70s Show," demand data reveals that while demand for the show in March decreased in the UK by 101.9%, demand worldwide for the show is still outstanding. Entertainment executives can leverage this information and insight into the top 10 best-performing markets for the show to make informed content and distribution decisions.
That '70s Show's travelability to the United Kingdom in the last 30 days is 25%, which means that the audience demand for That '70s Show is 25% of the demand in its country of origin, United States. Click through to another market to discover how well That '70s Show travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. That '70s Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s That '70s Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for That '70s Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:05 p.m. PST using demand datasets from Parrot Analytics for That '70s Show in the United Kingdom. We provide our partners with essential entertainment industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.