The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, demand data such as the insights provided for "The Benny Hill Show" can be helpful in your decision-making process in several ways.
Firstly, one can use demand data to make informed content decisions. As demonstrated in "The Benny Hill Show," with 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days, it shows that this content captures audience attention. You can compare the demand of this show with other titles in its genre or other markets to gain a deeper understanding of how it performs. You can use this information to evaluate which types of shows will likely perform well in the future.
Additionally, demand data can help you make more informed acquisition decisions. For instance, you can quantify the platform-specific marginal revenue contribution and determine how a title drives engagement across the rest of the catalog by using demand data. Content valuation is essential in determining how much a particular content is worth. For example, using Parrot Analytics content valuation system based on demand data reveals the dollar value contribution of any title in any region. Therefore, if you are evaluating the worthiness of purchasing "The Benny Hill Show," looking at its audience demand over different periods can indicate how it is valued by the public.
You can also use demand data to make distribution decisions. For "The Benny Hill Show," you can compare its popularity in different global markets to make informed decisions about where to distribute it. You can examine audiences' interest in the show as shown in different markets and determine where the content can perform well.
Finally, demand data can help make informed programming decisions. For instance, by evaluating fans of "The Benny Hill Show" who also like other titles in the same genre, such as "Da Ali G Show" and "Hart To Hart," executives can identify which titles resonate with their target audience. Knowing who their target audience is can allow for better programming decisions, which can include content marketing efforts.
Therefore, with insights from demand data, it becomes easier for entertainment executives to make informed decisions about which content to produce or acquire, which distribution platforms to target, and how to retain or acquire subscribers. By using this valuable information from Parrot Analytics to guide your decision-making process, you can ensure that your company stays competitive and successful in the increasingly crowded media landscape.
This is The Benny Hill Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Benny Hill Show travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Benny Hill Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Benny Hill Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Benny Hill Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for The Benny Hill Show in the United Kingdom. We provide our partners with essential television industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.