The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives have to make many informed content, acquisition, distribution, and programming decisions. Parrot Analytics can use demand data to help make those informed decisions. Demand data powers Parrot Analytics' content valuation system that can help executives determine how much to spend on content. Moreover, the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog can be quantified using demand data. Content valuation leverages demand data by calculating the ROI a specific title will bring to a given platform. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. The value of a content library to a platform over time, why a series should be considered a strategic asset for a streaming platform, the baseline value of a title, a series' ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services can be assessed using demand data.
Considering the sample analysis of "The Blacklist" for the month of February 2024 in the United Kingdom, it is apparent that demand data can be used in several ways. Firstly, demand data can indicate the content's value to a platform. It is visible that demand for "The Blacklist" is outstanding, with significantly higher demand than the average show in the United Kingdom and is thus considered a strategic asset. A TV production company or a content distributor can use this data to decide to invest in the show if they want to grow their audience.
Secondly, demand data may inform content decisions. For example, Parrot Analytics data revealed what shows the fans of "The Blacklist" also like. The entertainment talent agency could use this information to figure out its talent's future projects that align with the genre style of "The Blacklist" to attract new subscribers or retain existing ones.
Thirdly, data on the show's performance on a rolling year basis versus the last 30 days reveals interesting insights. For a linear network or pay-TV network station, showing the show on the network even outside the peak season can increase viewership due to its increased popularity.
Fourthly, comparing the show's performance in different global markets, the show outperforms the demand of the average TV show (1x) in all the top 10 global markets. It means that the global appeal of "The Blacklist" is high and could be an excellent acquisition for a potential streaming platform that is planning to expand its offerings globally.
Finally, other insights available through demand data include audience preference, taste clusters, optimal release strategy, and competitive benchmarking. In conclusion, executives working across different parts of the entertainment industry can use demand data from Parrot Analytics for various strategic decision-making processes, including but not limited to, content valuation, distribution decisions, programming decisions, and acquisition decisions.
The Blacklist's travelability to the United Kingdom in the last 30 days is 72%, which means that the audience demand for The Blacklist is 72% of the demand in its country of origin, United States. Click through to another market to discover how well The Blacklist travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Blacklist.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Blacklist from partners like NBC.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Blacklist? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Blacklist. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Blacklist), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Blacklist, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Blacklist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blacklist, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:58 a.m. PST using global demand metrics from Parrot Analytics for The Blacklist in the United Kingdom. We provide our partners with comprehensive television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.