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TV ratings for The Blacklist in the United Kingdom. NBC TV series

The Blacklist

Original TV Network:
NBC
Genre:
Drama
Release type:
Network
IMDB Rating:
8.1

A new FBI profiler, Elizabeth Keen, has her entire life uprooted when a mysterious criminal, Raymond Reddington, who has eluded capture for decades, turns himself in and insists on speaking only to her.

How well is this TV series doing in the United Kingdom?

Last 30 days
14.4x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How The Blacklist Analysis Reveals Valuable Insights for Entertainment Executives

Parrot Analytics Insights - February 2024

Television executives have to make many informed content, acquisition, distribution, and programming decisions. Parrot Analytics can use demand data to help make those informed decisions. Demand data powers Parrot Analytics' content valuation system that can help executives determine how much to spend on content. Moreover, the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog can be quantified using demand data. Content valuation leverages demand data by calculating the ROI a specific title will bring to a given platform. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. The value of a content library to a platform over time, why a series should be considered a strategic asset for a streaming platform, the baseline value of a title, a series' ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services can be assessed using demand data.

Considering the sample analysis of "The Blacklist" for the month of February 2024 in the United Kingdom, it is apparent that demand data can be used in several ways. Firstly, demand data can indicate the content's value to a platform. It is visible that demand for "The Blacklist" is outstanding, with significantly higher demand than the average show in the United Kingdom and is thus considered a strategic asset. A TV production company or a content distributor can use this data to decide to invest in the show if they want to grow their audience.

Secondly, demand data may inform content decisions. For example, Parrot Analytics data revealed what shows the fans of "The Blacklist" also like. The entertainment talent agency could use this information to figure out its talent's future projects that align with the genre style of "The Blacklist" to attract new subscribers or retain existing ones.

Thirdly, data on the show's performance on a rolling year basis versus the last 30 days reveals interesting insights. For a linear network or pay-TV network station, showing the show on the network even outside the peak season can increase viewership due to its increased popularity.

Fourthly, comparing the show's performance in different global markets, the show outperforms the demand of the average TV show (1x) in all the top 10 global markets. It means that the global appeal of "The Blacklist" is high and could be an excellent acquisition for a potential streaming platform that is planning to expand its offerings globally.

Finally, other insights available through demand data include audience preference, taste clusters, optimal release strategy, and competitive benchmarking. In conclusion, executives working across different parts of the entertainment industry can use demand data from Parrot Analytics for various strategic decision-making processes, including but not limited to, content valuation, distribution decisions, programming decisions, and acquisition decisions.

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More news about The Blacklist:

How fast is demand for The Blacklist growing?

Last 30 days
-2.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for The Blacklist to the preceding 30 days: Demand has decreased by -2.1%

Drama performance

Last 30 days
99.4% Percentile rank
The Blacklist ranks at the 99.4th percentile in the Drama genre. This means The Blacklist has higher demand than 99.4% of all Drama titles in the United Kingdom
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
72% Travelability to the United Kingdom

The Blacklist's travelability to the United Kingdom in the last 30 days is 72%, which means that the audience demand for The Blacklist is 72% of the demand in its country of origin, United States. Click through to another market to discover how well The Blacklist travels internationally.

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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Blacklist from partners like NBC.

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Fuse art with science for the next global hit

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Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Blacklist. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Blacklist), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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  • People-Diverse Created with Sketch.
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How popular is The Blacklist around the world?

Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Blacklist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Blacklist also watch:

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Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blacklist, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been reconstructed on March 28, 2024, 7:58 a.m. PST using global demand metrics from Parrot Analytics for The Blacklist in the United Kingdom. We provide our partners with comprehensive television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.