The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions about your content, acquisition, distribution, or programming. The data analysis of "The Blue Planet" provides a great example of how demand data is analyzed to allow for data-driven decisions.
One key insight that demand data can provide is content valuation. As a TV executive, you likely need to determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data can help quantify a specific title's platform-specific marginal revenue contribution and how it drives engagement across the rest of the catalog. With this information, you can calculate the Return on Investment (ROI) a particular title will bring to your platform. Moreover, demand data can help assess a TV series' potential to drive subscriptions and reduce churn, helping you estimate a series' value as a strategic asset for a streaming platform.
Demand also enables global IP valuation. Using demand data, you can determine what content is most popular in specific markets or on a global scale. This insight is valuable in determining the value of content libraries over time.
Demand data can allow you to assess the value of exclusivity, estimate the cannibalization of audiences if a title is available on multiple services, and identify under-monetized titles. Moreover, demand data can inform your decisions on supply and demand. It helps you identify which types of content exhibit the opportunity to acquire or produce. This information allows you to optimize your content investment for maximum returns.
The analysis of "The Blue Planet" provides real-life examples of how demand data can be applied to inform strategic decisions. For example, in the case of "The Blue Planet," we see that it has 6.3 times the audience demand of the average show in the United Kingdom over the last 30 days, and only 8.6% of all TV shows have this level of demand. Audience demand for the show has increased in the United Kingdom by 44.2% during March.
Demand data can also inform your programming decisions. For example, the analysis shows shows that fans of "The Blue Planet" are also interested in "The Last of Us," "Rick and Morty," "Game of Thrones," "Succession," and "Shameless." This data could help you make decisions about what to schedule next or even program your own original content. Demand data also helps you with decisions about subscriber retention or acquisition by identifying which titles should be acquired to keep your current audience happy or what titles should be bought to grow your audience.
In summary, as an entertainment executive, using demand data is an essential tool to make informed decisions about content, acquisitions, distribution, or programming. The analysis of "The Blue Planet" demonstrates how demand data can inform content valuation globally, inform decisions about supply and demand, aid data-driven programming decisions, and help drive subscriber retention and acquisition.
This is The Blue Planet's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Blue Planet travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Blue Planet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blue Planet, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for The Blue Planet in the United Kingdom. We provide our partners with deep TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.