The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in using demand data to make better content, acquisition, distribution, or programming decisions. Demand data can help assess different metrics, including content valuation, which can lead to more informed decisions and better business outcomes. Let's use a specific example of how demand data can help to explain how it works.
Using the case of "The Boondocks," in the United Kingdom, demand data can answer various questions concerning the show, its performance, and its audience across several dimensions. One example is how it can be used to measure content valuations. Parrot Analytics content valuation system, which is based on demand data, can reveal the dollar value contribution of any title to any platform in any region. With this system, you can determine how much to spend on content, assess a TV series's ability to drive subscriptions and mitigate churn, and calculate the ROI of a specific title to bring any given platform.
Another way that demand data can be used is to help understand the audience and gauge market trends. In the case of "The Boondocks," we see that during March 2024, demand for the show in the United Kingdom decreased by 10.5%, compared to its demand of 6.0 times the average over the last 90 days. Additionally, we find that the show achieved peak rank #663 in the United Kingdom, but it dropped 81 spots during March. Both of these metrics show that there might be a need to understand why demand is decreasing for the show and how to improve it.
Furthermore, understanding the content's strengths can help you make optimal programming decisions, such as what type of content exhibits opportunity to acquire or produce. By examining the top 10 global markets where "The Boondocks" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating that targeting these markets could lead to better performance.
Additionally, demand data can help you map local whitespaces by showing you the most popular genres in your local market or the world, enabling optimal release strategy and pricing. This means you can optimize your marketing campaign ahead of the premiere and ensure that the content is being seen by the right audience on your platform.
Finally, demand data can be used to understand audience preferences, which can inform decisions regarding talent, branding, or recommendations. For example, we find that shows like "South Park," "Futurama," "Bob's Burgers," and "The Simpsons" are attracting similar audiences to "The Boondocks," showing that partnerships with these shows' talent or brands could help expand your audience.
In conclusion, demand data can be used to make better content, acquisition, distribution, or programming decisions. The example of "The Boondocks" shows how different metrics can be used to assess content valuation, understand the audience, identify market trends, and make optimal programming decisions. By leveraging demand data, entertainment executives can gain insights that lead to more informed decisions, better business outcomes, and increased performance.
The Boondocks's travelability to the United Kingdom in the last 30 days is 38%, which means that the audience demand for The Boondocks is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Boondocks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Boondocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boondocks, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 16, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for The Boondocks in the United Kingdom. We provide our partners with smart television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.