The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives who want to make more informed decisions when it comes to content, acquisition, distribution, and programming, demand data can be a valuable source of information. Taking the example of "The Challenge," we can see how demand data can be used to help make decisions that drive success.
One way that demand data can be used is for content valuation. By assessing the demand for a particular show or library of content, executives can get a sense of how much it is worth and make more informed decisions about how much to spend on it. For "The Challenge," we can see that demand is outstanding and that it ranks at the 98.5th percentile in the reality genre in the UK. By analyzing demand data for this show, executives can get a better sense of its true value and make more informed decisions about its acquisition and distribution.
Demand data can also be useful for decisions around programming and scheduling. By understanding when demand for a show is spiking and when it is decreasing, executives can make informed decisions about when to schedule it for maximum impact. For example, we can see that demand for "The Challenge" spiked in late March 2024 in the UK. By using this information, executives can make programming decisions that capitalize on this demand and maximize audience engagement.
Another way that demand data can be useful is in competitive benchmarking. By comparing the performance of a show against other titles in its genre and market, executives can get a sense of how well it is performing and whether there are opportunities for improvement. For "The Challenge," we can see that it is outperforming the average TV show in each of the top 10 global markets where it is most in-demand, indicating that it is highly competitive and has strong potential for success.
Demand data can also be useful for decisions around content creation and franchising. By understanding the appeal of a show and its potential for spin-offs and franchises, executives can make more informed decisions about what to create and how to monetize their intellectual property. For "The Challenge," we can see that its franchisability is good, indicating that there may be opportunities for spin-off shows or other forms of monetization.
In summary, demand data can be an incredibly valuable tool for entertainment executives looking to make more informed decisions around content, acquisition, distribution, and programming. By analyzing demand data for shows like "The Challenge," executives can get a better sense of value, programming effectiveness, competitive benchmarking, and content creation opportunities that could unlock greater success in the ever-changing landscape of the challenging media industry.
The Challenge's travelability to the United Kingdom in the last 30 days is 44%, which means that the audience demand for The Challenge is 44% of the demand in its country of origin, United States. Click through to another market to discover how well The Challenge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s The Challenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Challenge, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The Challenge in the United Kingdom. We provide our partners with meaningful SVOD expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.