The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to make informed decisions about content valuation, programming, acquisitions, and distribution. One of the most crucial tools to do so is demand data, which can provide valuable insights into audience behavior and preferences. Using "The Chase (GB)" as an example, here are some of the ways that demand data can help entertainment executives make more informed decisions:
1. Content valuation: Parrot Analytics' content valuation system incorporates demand data to determine how much a show or library is worth. For instance, using demand data, you can estimate how much a particular title contributes to a platform's revenue and how it affects engagement across the rest of the catalog. "The Chase (GB)" has 17.3 times the audience demand of the average show in the UK, which is a promising sign for the show's content valuation, as it's in the top 2.7% of all TV shows with this level of demand.
2. Programming decisions: Entertainment executives make programming decisions based on demand data in multiple ways. Firstly, demand data can help executives select which titles will likely succeed with audiences and drive viewer engagement. The audience demand for "The Chase (GB)" has been increasing, indicating that the show is enjoying growing popularity. Additionally, demand data helps with decision-making regarding initial release strategy and pricing, identifying under-monetized titles, and mapping local whitespaces. On that note, during February, "The Chase (GB)"'s audience demand decreased in the UK by 13.2%, which is a KPI that executives should flag for the future.
3. Subscriber acquisition and retention: For OTT and SVOD platforms, titles that will enhance subscriber acquisition and retention need to be identified. Entertainment executives can achieve this by analyzing which shows have done well with this metric in the past and incorporate those insights into their acquisition and release strategy. "The Chase (GB)" outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand in the last 30 days, indicating its positive impact on a platform's subscribers.
4. Distribution decisions: It is paramount for entertainment executives to make informed distribution decisions informed by demand data. They must identify which platform(s) works well for the content they have to distribute. Parrot Analytics demand data can aid in determining which platform is best suited for the show. For example, "The Chase (GB)" achieved outstanding audience demand of 5.4x in the UK, with good performance in Ireland, New Zealand, Australia, and the United States.
5. Competitive benchmarking: Entertainment executives can use demand data to compare the popularity of their content against that of other titles available on the market. By understanding what will likely excite a specific audience, executives can produce content that is competitively positioned for greater success. In this regard, "The Chase (GB)" has been popular for some time, and it is currently in the UK's 99.8th percentile in the reality genre.
Popular shows like "The Chase (GB)" are essential pieces of content that generate significant revenue for the platforms and associated stakeholders. Entertainment executives should use demand data to make informed decisions related to content valuation, programming, acquisitions, and distribution. The insights obtained using this method can help entertainment executives navigate through today's complex entertainment landscape for maximum profitability.
This is The Chase (GB)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Chase (GB) travels internationally.
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Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Chase (GB)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The Chase (GB) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chase (GB), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 6:30 p.m. PST using demand metrics from Parrot Analytics for The Chase (GB) in the United Kingdom. We provide our partners with valuable television series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.