The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions when it comes to content acquisition, distribution, and programming. Using the example of "The Detectives," we can see how Parrot Analytics' demand data can be used to inform these decisions.
Content Valuation: With the help of demand data, you can calculate the dollar value contribution of a title to any platform in any region. You can estimate the baseline value of a title and assess the value of exclusivity. In the case of "The Detectives," we know that it has been in demand 3.8 times more than the average show in the United Kingdom over the last 30 days, and only 8.6% of all TV shows have this level of demand. This information can help you calculate the worth of "The Detectives" for any platform in the region and determine if it is worth investing in.
Acquisition Decisions: Demand data can help you assess if a TV series is performing well as an acquisition-driving or churn-reducing title. In the case of "The Detectives," we can see audience demand for the show decreased in the United Kingdom by 46.5% during March. This information can help you decide if this show is still worth acquiring for your platform.
Distribution Decisions: Demand data can help you determine the platform and network fit for your content. You can assess the global performance of a show across six dimensions, such as travelability, which quantifies a show's international demand relative to its home market. In the case of "The Detectives," we know its travelability is poor, and it performs best in the United Kingdom. This information can help you decide which platforms to target for distribution and which regions to focus on.
Programming Decisions: Demand data can help you optimize the release strategy and pricing of your content. In the case of "The Detectives," we know demand for the show spiked in mid-March 2024 in the UK. This information can help you decide when to release this show and what price to set for it.
Content Discovery and Recommendations: Demand data can help you ensure your content is being seen by the right audience on your platform. With the help of Parrot Analytics' demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This can help you determine which titles to recommend to your viewers based on their preferences. With shows like "Monday Mornings", "Homicide Hunter: Lt. Joe Kenda", "Gardening Australia", "Cold Case Files", "Lucifer", "Midsomer Murders", "Watch What Happens: Live", "Accused: Guilty Or Innocent?" and "SEAL Team" being popular amongst the fans of "The Detectives," you can cross-promote these shows to similar audiences.
In conclusion, Demand data helps entertainment executives make data-driven decisions when it comes to content acquisition, distribution, and programming. Parrot Analytics demand data-driven content valuation system enables you to make informed decisions that pay off in the long run. In the case of "The Detectives," we have demonstrated how you can use demand data to assess the worth of a title to a platform, assess its acquisition potential and its potential for global expansion, and optimize programming and recommendations for your audience.
This is The Detectives's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Detectives travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Detectives is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Detectives, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for The Detectives in the United Kingdom. We provide our partners with valuable content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.