The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content, acquisition, distribution, or programming decisions, utilizing demand data, such as the data we have collected for "The Disney Family Singalong," can provide you with valuable insights that can help you understand how your content is performing, what audiences are demanding, and what additional actions you can take to further optimize your content strategy.
Using the above example of "The Disney Family Singalong," let's explore some of the questions that demand data can help address and how it relates to content valuation.
Firstly, demand data can be used to assess the value of a TV series. Through the use of demand data, you can quantify how much a particular title is worth, which can help you determine how much to spend on content. Using Parrot Analytics' content valuation system, you can reveal the dollar value contribution of any title to any platform in any region.
Furthermore, demand data can inform decisions about content supply and demand. As an executive, you can use demand data to identify which types of content exhibit opportunities for acquisition or production.
Demand data can also help with subscriber acquisition and retention. By understanding what titles your audience is demanding, you can make informed decisions about which titles to purchase to increase audience growth and engagement.
In "The Disney Family Singalong" example, demand data revealed a number of insights that can help executives make more informed decisions. Firstly, demand data showed that the show achieved 3.0 times the audience demand of the average show in the United Kingdom, indicating good demand for the show. Secondly, the data revealed that demand for the show had increased recently, indicating that audiences were responding positively to the content. However, demand for the show decreased in the United Kingdom during January, highlighting the importance of regular monitoring of demand trends on an ongoing basis.
Using demand data, executives can also identify which countries are the most popular markets for their content. For "The Disney Family Singalong," the United States was the show's number one global market, where it achieved good audience demand. By identifying these key markets, executives can take appropriate strategic action to maximize their content's appeal in these regions.
Demand data also provides insights into genre preferences, helping executives to make more informed programming decisions. In the case of "The Disney Family Singalong," the show ranked at the 96.9th percentile in the variety genre in the United Kingdom, indicating high demand in this genre. This insight can help executives decide whether to invest in more variety programming in the future.
Finally, demand data can be used to measure a TV show's global performance across several dimensions, including travelability, longevity, momentum, franchisability, and reach. By examining these dimensions, executives can make informed decisions about how to optimize their content for global distribution and maximize its revenue potential.
In conclusion, the use of demand data provides valuable insights for entertainment executives looking to make more informed decisions about their content. It can help with content valuation, supply and demand, subscriber acquisition, and retention, among other things. Utilizing data-driven insights can help executives make better decisions, ultimately leading to improved performance and revenue growth for their content.
The Disney Family Singalong's travelability to the United Kingdom in the last 30 days is 13%, which means that the audience demand for The Disney Family Singalong is 13% of the demand in its country of origin, United States. Click through to another market to discover how well The Disney Family Singalong travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Disney Family Singalong), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Disney Family Singalong, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Disney Family Singalong is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Disney Family Singalong, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Disney Family Singalong in the United Kingdom. We provide our partners with valuable OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.