The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, understanding audience demand data is essential in making informed decisions about content acquisition, programming, and distribution. By examining the audience demand data for "Expats" in the United Kingdom over the last 30 days, we can demonstrate how demand data can provide us with valuable insights.
Firstly, Parrot Analytics' content valuation system can be powered by global content demand and supply, helping you understand the dollar value contribution of any title to any platform in any region. With demand for "Expats" in the United Kingdom being 3.4 times higher than the average show, it places the show in a good position in terms of content valuation.
Demand data enables you to better target specific markets and demographics. For example, we can see that "Expats" outperforms the demand of the average TV show in all ten of the global markets where the show is most in-demand over the last 30 days: Russia, China, Hong Kong SAR China, Ukraine, United States, United Kingdom, Netherlands, Australia, and Israel. This data can help executives determine whether the show should be distributed in these markets or if there are other markets where there is more potential for growth.
Demand data can also provide insights into audience preferences for specific genres and similar shows that engage viewers and drive higher levels of demand. For instance, among shows that "Expats" fans also like are "True Detective", "Masters Of The Air", "Fargo", and "Death And Other Details." By acquiring or producing similar content, executives can cater to viewers' preferences and increase demand for their platform.
Demand data can inform decisions relating to the release strategy and marketing campaigns. For example, while the demand for "Expats" is good in the United Kingdom, demand spiked in mid-March 2024. Insights like these can inform a platform's marketing strategy to promote the content more aggressively to capitalize on the peak in demand.
Finally, demand data can inform executives about the performance of the show on an international level. For "Expats", travelability is okay, and audience demand in the United Kingdom was 95% of the demand in its country of origin, the United States. By analyzing the global performance of the show across various metrics like momentum, franchise potential, and longevity, executives can better understand the show's potential and whether it is worth acquiring or producing a similar genre-oriented content.
In conclusion, demand data informs strategic decision-making in content acquisition, distribution, and programming for entertainment executives. It allows them to understand the value of the show on different platforms, to identify potential markets and genres, and to optimize release strategies and marketing campaigns.
Expats's travelability to the United Kingdom in the last 30 days is 72%, which means that the audience demand for Expats is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Expats travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Expats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Expats, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Expats in the United Kingdom. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.