The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to help you make more informed decisions about content acquisition, distribution, and programming. Let's take a look at how analyzing the demand patterns of "The F Word" in the United Kingdom can provide insights into content performance and audience preferences.
Content Valuation:
- How much is "The F Word" worth? Through Parrot Analytics’ content valuation system, we can see that "The F Word" has a demand level of 3.0 times the average show in the UK over the last 30 days, which indicates above-average performance. This data can assist you in evaluating the content's monetary worth to your platform or network.
Audience Demand Insights:
- What is the trend in demand for "The F Word"? It is found that demand for the show has been decreasing compared to its demand of 3.0 times the average over the last 90 days. This data can help you understand how the content is resonating with your audience and can be used to adjust promotional or marketing strategies accordingly.
- What is the show's audience genre preference? The show ranks at the 96.8th percentile in the documentary genre in February, implying that documentaries are preferred by the viewership. Such insights can help acquire or produce content based on the audience's preferences.
- What are the shows similar to "The F Word" that fans of the show are watching? The list includes popular TV shows like "MasterChef (US)", "Gordon Ramsay: Uncharted", and "Hell's Kitchen" which gives an insight into audience interests and can help plan or promote content accordingly.
Global Performance:
- How is "The F Word" performing globally? The show has okay worldwide audience demand as per Parrot Analytics’ Parrot pulse across platforms and shows poor travelability. The show's reach is okay, and momentum is not alarming. Such global insights can enable you to expand your business and acquisition strategy globally.
Content Acquisition:
- For acquisition decisions, examining the top 10 global markets where "The F Word" is most in-demand over the last 30 days, reveals that this TV series outperforms the demand of the average TV show in all the markets. Such insights can help in potential content acquisition decisions for your platform or network.
Content Distribution:
- How well is "The F Word" doing in different markets? The show achieved good audience demand of 1.4x in the United Kingdom and okay demand in other markets like Iceland, Slovenia, Belgium, Norway, New Zealand, Australia, and Singapore. Such insights can help in content distribution decisions for your platform or network.
Programming Decisions:
- Should "The F Word" be renewed? Despite a decrease in demand from the last 90 days, the show's popularity increased by 11.7% in the last 30 days. Determining whether the show is worth renewing or not of a particular platform or network will depend on multiple factors decided upon after observing more shows and considering other projects' agendas.
These are some of the many ways in which Parrot Analytics' demand data and insights can enable you to make informed content acquisition, marketing, distribution, or programming decisions.
This is The F Word's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The F Word travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Channel 4, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The F Word.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The F Word from partners like Channel 4.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The F Word? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Channel 4 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Channel 4 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The F Word. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The F Word), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The F Word, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s The F Word is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The F Word, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for The F Word in the United Kingdom. We provide our partners with comprehensive television series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.