The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed content or acquisition decisions is key to the success of your business. Using demand data to analyze a TV show's performance, such as "The First Lady," can provide valuable insights to help executives make informed decisions.
First of all, examining the audience demand of "The First Lady" in the United Kingdom shows that its demand is good, being 2.2 times higher than the average TV show in the country. This can assist in content valuation, with Parrot Analytics' content valuation system using demand data to calculate the dollar value contribution of any title and reveal how much a show is worth to a given platform.
Comparing the demand of "The First Lady" in different markets can give insights into its international appeal as well as assist in distribution decisions. This TV show outperforms the demand of the average title in all of its top 10 global markets, with the United States being its number one market globally.
The top shows that fans of "The First Lady" also like can assist in programming decisions, such as deciding which other shows might pair well with "The First Lady" in programming blocks.
Examining the show's performance over time is also beneficial for making informed decisions. Looking at its peak demand over the last 30 days versus its peak demand over the course of a year can show whether its popularity is increasing or decreasing. Additionally, analyzing a show's momentum can help gauge how effective a marketing campaign is, as well as determine whether a show is part of the cultural zeitgeist.
Finally, demand can also provide insights on specific genres that appeal to audiences. For example, "The First Lady" ranks in the 93.1th percentile for the family genre, which can help executives identify popular genres and create content that fits into those categories.
By utilizing demand data to analyze a show's performance, entertainment executives can make more informed content, acquisition, distribution, and programming decisions that will ultimately lead to more success for their business.
The First Lady's travelability to the United Kingdom in the last 30 days is 31%, which means that the audience demand for The First Lady is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The First Lady travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The First Lady is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The First Lady, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for The First Lady in the United Kingdom. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.