The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding global audience demand for a TV show is crucial to making informed content decisions. The popularity of "The Flash" in the United Kingdom provides a clear example of how demand data can help inform content valuation, acquisition, distribution, and programming decisions.
Using Parrot Analytics' content valuation system, the value of "The Flash" can be calculated based on its demand over the last 30 days and on a rolling yearly basis. Valuing content allows executives to decide how much to spend on content. With "The Flash" having a demand 23.8 times the title average in the United Kingdom over the last 30 days, it is a valuable property. The demand spiking in late February 2024 in the United Kingdom indicates it should be a strategic asset for a streaming platform. The exceptional franchisability of the show, as measured by the Parrot Pulse, means it could potentially lead to spin-offs or franchises.
Examining the top 10 global markets where "The Flash" is most in-demand over the last 30 days shows its success is not limited to the United Kingdom. Its international demand relative to its home market, as measured by its travelability, is exceptional. Evaluating the show's performance on a rolling yearly basis compared to the last 30 days indicates it has recently achieved increased popularity.
Audience demand also informs decisions regarding programming and distribution. "The Flash" is ranked 99.9th percentile in the drama genre in the United Kingdom, indicating that it is resonating with viewers. The show's global performance across six dimensions, as provided by the Parrot Pulse, shows its reach, audience demand, and audience retention are all exceptional. The show's momentum indicates it is continuing to grow. The metadata for the show, showing its 10 seasons with 184 episodes, also indicates it has the potential to run for extended periods if it continues to maintain its popularity.
Demand data not only highlights the popularity of a specific title but also shows the taste clusters of viewers. "The Flash's" viewers tend to like other superhero shows like "DC's Legends Of Tomorrow" and "Supergirl". By analyzing taste clusters, entertainment executives can make more informed content decisions to appeal to specific audiences and widen their subscriber base.
In conclusion, by analyzing demand data for "The Flash", entertainment executives can gain valuable insights into the show's popularity and longevity. The exceptional demand for "The Flash" in the United Kingdom and in other international markets, coupled with Parrot Analytics' content valuation system, allows executives to make informed content valuation, acquisition, distribution, and programming decisions. Understanding viewer taste clusters can help in making appealing content decisions, making sure content is being seen by the target audience, and keeping audiences happy.
The Flash's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for The Flash is 43% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 19, 2024, 2:56 a.m. PST using demand metrics from Parrot Analytics for The Flash in the United Kingdom. We provide our partners with comprehensive TV series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.