The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Imagine you are a TV executive interested in acquiring or financing TV series content for the UK market. You have come across information on "The Flight Attendant" series and want to understand how demand data can help you to make more informed acquisition and programming decisions.
"The Flight Attendant" is an intriguing murder mystery series that has attracted a significant audience demand in the UK market. According to Parrot Analytics, the demand for this show was 6.3 times the average show in the country in the last 30 days, making it one of the most popular shows in the market. This information is critical for you as a TV executive because it gives you insight into the value of the show in terms of content valuation. By using Parrot Analytics' content valuation system based on demand data, you can estimate the dollar value contribution of this show to any platform or network in the UK market.
One of the essential questions you may have as a TV executive is, "what type of content is most popular in my market or on a global scale?" The answer to this question informs your acquisition and programming decisions, and demand data can help you understand audience interests. The success of "The Flight Attendant" has been attributed to its captivating murder-mystery storyline, which has become increasingly popular in the UK market. With the show's demand increasing by 15.1% in the UK market in February 2024, you can safely assume that it is still riding high in popularity with the audience. You can use this information to inform your upcoming acquisition or financing decisions to focus on purchasing or financing similar titles, given their high demand levels, as this strategy might increase the audience engagement and keep your current viewers happy.
Another essential question for TV executives is how much is a show worth to another streaming platform, TV production company, or TV network? By examining "The Flight Attendant's" global performance and travelability, you can determine how much it is worth in the UK market or other global markets. Travelability assesses a show's international demand compared to its home market. For "The Flight Attendant," the travelability level is considered good, meaning that its international appeal is still substantial. Remember, with the show's outstanding audience demand in the US, at 8.8x the average show, you have a vast global market that perceives the show to be of high value. You may leverage this information by channeling more resources toward securing international distribution rights for this show, considering the high levels of demand.
TV executives also would want to know if the show is likely to drive new viewership, attract new subscribers, or retain current ones. The demand data can help you calculate the ROI a specific title will bring by assessing a TV series' ability to drive subscriptions and mitigate churn. For instance, if you acquire broadcast rights for "The Flight Attendant," and the show has a strong following in the UK market, you can use the show as an acquisition-driving or churn-reducing title, thereby attracting new subscribers while retaining existing ones.
Finally, demand data can inform the decision of when to release a show, what price to set for its sale, and on what platform to release it. By using the top 10 global markets where "The Flight Attendant" is most in-demand over the last 30 days, you can map out the best release strategy and pricing for the show in the UK market. You can also leverage the audience insights into taste clusters to optimize your pre-release marketing campaigns and tailor them to the audience's interest.
In conclusion, Parrot Analytics provides a way for TV executives to understand the audience's tastes and preferences, which can inform acquisition, distribution, and programming. Using "The Flight Attendant" series, we have seen how demand data can inform TV executives about content valuation, the type of content that audiences are most interested in, the value of a show in the UK and global markets, the potential impact of a series on audience acquisition and retention, and optimal release strategy and pricing. All these insights enable TV executives to make informed acquisition and programming decisions that drive audience engagement while increasing revenue.
The Flight Attendant's travelability to the United Kingdom in the last 30 days is 73%, which means that the audience demand for The Flight Attendant is 73% of the demand in its country of origin, United States. Click through to another market to discover how well The Flight Attendant travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s The Flight Attendant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flight Attendant, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 12:44 p.m. PST using tv demand metrics from Parrot Analytics for The Flight Attendant in the United Kingdom. We provide our partners with far-reaching TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.