The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, assessing and analyzing audience demand for various TV shows is crucial to make informed decisions. For instance, using demand data, one can arrive at an economic valuation system to reveal the dollar value contribution of any title to any platform in any region, inform scalable concept testing, assess acquisition-driving or churn-reducing titles, and plan optimal distribution and pricing strategies. Furthermore, demand data enables executives to find and map untapped local markets, benchmark their content against competitors, and uncover under-monetized titles that can be further leveraged.
Using the example of "The Fresh Prince Of Bel-Air," we can see how demand data allows entertainment executives to make informed decisions. For starters, over the last 30 days, the show exhibited 5.4 times the audience demand of the average show in the United Kingdom, indicating good demand. This data is useful in content valuation, quantifying the platform-specific marginal revenue contribution, and assessing a TV series' ability to drive subscriptions and mitigate churn. Comparing the show's performance on a 1-year rolling basis versus the last 30 days reveals a 9.0% increase in peak demand in the last month compared to the last year, indicating growing popularity.
Another way demand data helps executives make informed decisions is by identifying shows with similar audiences, further informing the decision-making process for acquisition or programming decisions. In "The Fresh Prince Of Bel-Air's" case, we can see that fans of the show also enjoy "The Blacklist," "Brooklyn Nine-Nine," and "Person of Interest." Digging deeper, executives can analyze audience segments, taste clusters, and viewing habits to identify and acquire shows that appeal to their target audiences.
Finally, executives can use demand data to analyze regional and global performance indicators like travelability, momentum, franchisability, reach, and longevity. For instance, the Parrot Pulse score for "The Fresh Prince Of Bel-Air" reveals that the show has good reach, momentum, and franchisability. However, its travelability was only okay, indicating that the show's international demand relative to its home market was not as strong. By analyzing the show's audience demand in the top ten global markets, executives can identify the most lucrative regions to target for distribution and acquisition deals.
Therefore, leveraging audience demand data empowers entertainment executives to make more informed decisions when it comes to content valuation, programming, acquisition, and distribution. The demand data provides insights into various performance indicators and allows them to assess the commercial viability of TV shows accurately.
The Fresh Prince Of Bel-Air's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for The Fresh Prince Of Bel-Air is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Fresh Prince Of Bel-Air travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Fresh Prince Of Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fresh Prince Of Bel-Air, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for The Fresh Prince Of Bel-Air in the United Kingdom. We provide our partners with essential OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.