The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or TV executive, you may wonder how you can effectively make content decisions that will resonate with your audience and bring in revenue. This is where Parrot Analytics' demand data comes in to provide you with insights. In particular, demand data can be used to assess the value of content, make more informed acquisition or distribution decisions, and optimize your programming strategy.
For instance, let's look at "The Girl From Plainville," a TV show about a young woman from a small town in Massachusetts who is accused of persuading her boyfriend to commit suicide. In the United Kingdom for the month of November 2023, the show's audience demand is 2.0 times the average TV show and has been increasing recently. This high demand is an indicator of the show's value and popularity, and can be used to assess the show's content valuation. Additionally, the show's peak rank increased by 1750 spots in November, and it ranks at the 92.5th percentile in the drama genre, which means it has higher demand than 92.5% of all drama titles in the United Kingdom. These metrics are helpful for acquisition or distribution decisions, as they highlight the show's potential reach and appeal to audiences.
Moreover, by examining the top 10 global markets where "The Girl From Plainville" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. The show achieved good audience demand of 2.0x in Estonia, and the United Kingdom is its second most in-demand market. This data can inform programming decisions, as it shows which regions have higher demand for the show and which regions might benefit from targeted marketing or distribution efforts.
Furthermore, demand data can be used to track audience engagement and optimize pre- or post-release marketing campaigns. For example, in November, audience demand for "The Girl From Plainville" increased by 31.5%, with a spike in mid-November. These insights into the momentum of the show's growth and its peaks in popularity can be used to inform marketing campaigns and optimize release strategies for future content.
Finally, demand data can inform decisions around franchisability, longevity, and even talent partnerships. For instance, "The Girl From Plainville" has poor franchisability (spin-off potential) and okay longevity, indicating that it may not be a strong candidate for spin-offs, but has the potential for continued growth in audience demand. Additionally, demand powers affinity analysis, which can be used to identify the best talent or brand partnerships to expand your audience, and taste clusters, which can shed light on your current audience's preferences and help you develop content that will resonate with them.
In conclusion, demand data is a powerful tool for entertainment executives to make data-driven decisions about content valuation, acquisition, distribution, programming, marketing, and talent partnerships. By leveraging insights into audience demand, you can optimize your content strategy to bring in revenue and keep your audience engaged and satisfied.
The Girl From Plainville's travelability to the United Kingdom in the last 30 days is 127%, which means that the audience demand for The Girl From Plainville is 127% of the demand in its country of origin, United States. Click through to another market to discover how well The Girl From Plainville travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Girl From Plainville), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Girl From Plainville, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Girl From Plainville is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Girl From Plainville, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for The Girl From Plainville in the United Kingdom. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.