The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to identify popular TV shows and understand their audiences. Fortunately, using Parrot Analytics' demand data, you can make informed decisions regarding content acquisition, programming, distribution, and valuation. Let's take as an example "The Good Lord Bird", which can help us explain how demand data can help you make more informed content decisions.
By analyzing the demand data, we know that "The Good Lord Bird" has consistently above-average performance across the United Kingdom, being 2.6 times more in demand than the average show over the last 30 days. We also know that a limited series that tells the story of abolitionist John Brown from a humoristic and sometimes dramatic point of view achieved the peak rank of #1319 in the United Kingdom.
One of the main benefits of demand data is that it can help with content valuation, as it can reveal the dollar value contribution of any title to any platform in any region. By using Parrot Analytics content valuation system, a TV executive can calculate the ROI that any specific title would bring to their platform. For "The Good Lord Bird," this means using demand data to assess the show's ability to drive subscriptions or mitigate churn, while also determining its strategic value for the platform.
Another key aspect of demand data is determining the popularity of TV content on a global scale. For example, using Parrot Analytics data, the audience can understand which shows are most popular in each market or even what content would be most effective in scaling global expansion. For executives running an SVOD platform, this context can be invaluable to inform acquisition decisions and optimize the release strategy and pricing.
While analyzing demand data, you can also take a look at specific demographics. For example, "The Good Lord Bird's" high demand in the history genre could indicate that the show resonates with an older audience. Furthermore, by analyzing audience demand in specific global markets, you can better understand not just the region popularity of a show but also its franchise potential in that region.
Demand data can also help inform pre-release marketing decisions, such as which show should receive more resources in the lead-up to its launch. In the case of "The Good Lord Bird," which had a spike in demand in late November 2023 in the United Kingdom, the marketing campaign could be optimized accordingly.
Finally, demand data can help executives make decisions concerning supply and demand when deciding on which shows to acquire for their platform. For instance, understanding that the show is doing much better in Canada than it is in the Netherlands could have an impact on which shows are chosen for acquisition in those markets.
To conclude, demand data has become an essential tool in the entertainment industry, enabling executives to make more informed decisions in content valuation, acquisition, distribution, programming, and marketing. By analyzing "The Good Lord Bird" as an example of a popular show, we can see firsthand how demand data can help you make data-driven decisions and optimize your content strategy.
The Good Lord Bird's travelability to the United Kingdom in the last 30 days is 64%, which means that the audience demand for The Good Lord Bird is 64% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Lord Bird travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Good Lord Bird.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Good Lord Bird from partners like SHOWTIME.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Good Lord Bird? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SHOWTIME to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Good Lord Bird. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Good Lord Bird), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Good Lord Bird, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Good Lord Bird is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Lord Bird, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 12:54 a.m. PST using global television demand metrics from Parrot Analytics for The Good Lord Bird in the United Kingdom. We provide our partners with meaningful television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.