The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed content decisions for your platform, network or production company. Taking the example of "The Good Wife" in the month of March 2024 in the United Kingdom, we can showcase some of the ways that demand data can help you make better and more informed decisions.
Content Valuation: You can use Parrot Analytics' measure of global audience demand for a show like "The Good Wife" to evaluate the economic value of the title to your platform or network in any region, including the United Kingdom. For instance, you can estimate how much to spend on acquiring or licensing the show based on its dollar value contribution to your platform or network.
Programming Decisions: Using demand data, you can assess how a specific TV series is performing as an acquisition-driving or churn-reducing title. In the case of "The Good Wife," the show achieved outstanding audience demand in the United Kingdom, but demand decreased during March by 27.8%. This can signal to an executive that it may not be performing well in the region and may require special attention or marketing to mitigate viewer churn.
Distribution Decisions: You can use the Parrot Pulse, an independent measure of the global performance of a TV series across six dimensions, to make informed distribution decisions. For "The Good Wife," we see that its travelability is good, indicating international appeal, while its franchisability is outstanding, suggesting that spin-offs or franchises might be possible.
Acquisition Decisions: Using demand data, you can assess the value of an IP to your platform by understanding its global performance across different markets. In the case of "The Good Wife," we see that the show is remarkable in other markets like the Netherlands, China and France, which might indicate a good acquisition decision to expand a platform's global audience.
Content Development Decisions: By examining the top 10 global markets where "The Good Wife" is most in-demand, as showcased in Parrot Analytics' data, an entertainment executive can determine which genres are resonating with their audience and which they should focus on to attract new subscribers to their service.
In conclusion, Parrot Analytics' demand data is a valuable tool for entertainment executives who are looking to make informed content, acquisition, distribution, and programming decisions. By leveraging such data, you can estimate the value of a title, and how it is performing relative to other shows, thus acquiring or producing content that resonates with the audience, maximizes global engagement, and ultimately leads to better business outcomes.
The Good Wife's travelability to the United Kingdom in the last 30 days is 97%, which means that the audience demand for The Good Wife is 97% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Wife travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Good Wife), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Good Wife is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Wife, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for The Good Wife in the United Kingdom. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.