The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working for an OTT platform, TV series financing company or other related companies, demand data on content like "The Great British Sewing Bee" can be helpful in making informed content, acquisition, distribution or programming decisions. By analyzing its demand data, here are some useful insights that can assist in decision-making:
1. Content Valuation: Demand data provides insights into content valuation for a specific region, time period and genre. Using demand data, one can calculate the value contribution of a show to a platform. For instance, based on the 7.2 times demand for "The Great British Sewing Bee" in the United Kingdom, it is a valuable show that is more in-demand than 98.3% of all reality titles in the United Kingdom in February 2024.
2. Global appeal: By examining the top 10 global markets where "The Great British Sewing Bee" is most in-demand, it is interesting to note that the show outperforms the demand of the average TV show (1x) in each of these markets. Switzerland is the show's number one market globally, where it achieved an outstanding audience demand of 7.9x. This global insight can be useful in deciding on content acquisition and expanding broadcast regions beyond its original home market.
3. Retaining and acquiring subscribers: If you are an executive seeking to either retain your current audience or expand your subscriber base, demand data can provide useful information on the title or series to acquire or produce. For instance, since demand for "The Great British Sewing Bee" increased by 37.0% in February 2024 in the United Kingdom, the TV executive may consider the show as an acquisition title given its potential to drive subscription growth and ameliorate churn.
4. Appropriate release and pricing strategy: By leveraging demand data, you can determine the best release and pricing strategy for a specific content. The demand spike in late February for "The Great British Sewing Bee" in the United Kingdom revealed it was a show of interest at that point in time. A TV executive seeking to optimize the series' performance can leverage this information to make informed scheduling decisions to maximise audiences.
5. Competitive Benchmarking: With the help of audience demand data, content executives can compare their content against other available titles on the market. This allows executives to make data-driven decisions based on how their content is performing in comparison to their competition.
In summary, demand data analytics from Parrot Analytics provides useful insights that can assist entertainment executives in making content, acquisition, distribution and programming decisions. The insights provided by demand data include gauging audience interest, global appeal and benchmarking against competition to ensure that the platform has relevant and in-demand content to retain and expand their subscriber base.
This is The Great British Sewing Bee's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Great British Sewing Bee travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Great British Sewing Bee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great British Sewing Bee, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for The Great British Sewing Bee in the United Kingdom. We provide our partners with smart TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.