The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives face mounting challenges in an industry with a growing number of competitors. However, Parrot Analytics' demand data analytics can help executives make informed decisions about content valuation, acquisition, distribution, and programming. For instance, let us examine how demand data can help a TV executive make an informed content acquisition decision for a show like "The Great Kiwi Bake Off" in the United Kingdom.
Firstly, content valuation uses demand data to answer key questions such as how much is my show worth, how much of my show's value is influenced by its stars' popularity, and what is the baseline value of my show. Moreover, using Parrot Analytics' content valuation system based on demand data is essential in revealing the dollar value of a title contribution to any platform, in any region. Applying content valuation to "The Great Kiwi Bake Off," audience demand of 3.5 times the title average suggests good demand, which results in increased popularity as its demand rose 1.4 times the title average for the past 90 days, with audience demand decreasing by 66.1% in March 2024.
Secondly, demand enables measuring IP performance globally by identifying what content is most popular around the globe. A good understanding of audience demand helps entertainment executives determine the best title to acquire or produce. Parrot Analytics' data comparison of shows that fans of "The Great Kiwi Bake Off" also like is an essential tool in determining similar titles to acquire.
Thirdly, audience demand data is critical in subscriber acquisition and retention, which is an essential component of any streaming or pay TV service. For example, Parrot Analytics demand data can uncover under-monetized titles, show how effective the marketing campaign is, and identify key elements of existing content. If executives want to know which titles will keep their current audience happy, or attract new subscribers to their SVOD service, demand data answers that question.
Fourthly, travelability, longevity, momentum, franchisability, and reach are key dimensions of Parrot Pulse, which measures audience demand performance across six dimensions. By looking at these dimensions in detail, executives can determine spin-off potential, international demand, and audience engagement- all critical to content acquisition or distribution decisions. A quick analysis of the top 10 global markets' demand performance for "The Great Kiwi Bake Off" also provides valuable insights to content costs and revenue opportunities.
Ultimately, demand data analytics are essential for content acquisition, valuation, distribution, and programming. The insights and data provided through demand analytics will help entertainment executives make informed decisions that lead to increased engagement, audience satisfaction, subscriber acquisition, and revenue growth- all key components to a successful entertainment business.
The Great Kiwi Bake Off's travelability to the United Kingdom in the last 30 days is 134%, which means that the audience demand for The Great Kiwi Bake Off is 134% of the demand in its country of origin, New Zealand. Click through to another market to discover how well The Great Kiwi Bake Off travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. TVNZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Great Kiwi Bake Off.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Great Kiwi Bake Off from partners like TVNZ.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Great Kiwi Bake Off? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TVNZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from TVNZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Great Kiwi Bake Off. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TVNZ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great Kiwi Bake Off), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVNZ by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Great Kiwi Bake Off, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TVNZ‘s The Great Kiwi Bake Off is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVNZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great Kiwi Bake Off, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for The Great Kiwi Bake Off in the United Kingdom. We provide our partners with meaningful media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.