The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT or SVOD platform, understanding audience demand for a show is critical to making informed content acquisition and distribution decisions. Let's examine how audience demand data for "The Great North" can help you make such decisions.
Firstly, understanding a show's overall demand level and its trajectory is important for content valuation. Based on the demand data presented, "The Great North" certainly seems valuable – it has 6.4 times the audience demand of the average show in the United Kingdom over the last 30 days. Additionally, demand for the show has been increasing recently.
Next, leveraging demand data to identify non-obvious audience affinities is essential. A show's related titles can point to new genres or partners for potential content acquisition or collaborations. Other shows that fans of "The Great North" also like are "Star Wars: The Bad Batch", "How It's Made", "Bitchin' Rides," and "Last Week Tonight With John Oliver." Identifying and capitalizing on these affinities could lead to significant viewer acquisition and retention opportunities.
Thirdly, examining a show's travelability can uncover opportunities to expand a show's reach globally. For "The Great North," the show is currently performing okay on this metric, though it still outperforms the demand of the average title in every one of its top 10 global markets. It also has 57% of the demand in the United Kingdom compared to the U.S. – this could signal an opportunity to increase marketing spend in the UK market to improve the show's travelability.
Fourthly, understanding a show's momentum can inform programming decisions. In this case, "The Great North" has a good momentum, which indicates that a show is gaining in popularity. Capitalizing on this momentum could mean investing additional resources in marketing the show or renewing it for additional seasons.
Lastly, measuring the show's longevity is crucial to make informed acquisition and programming decisions. "The Great North" is doing okay in this metric, indicating that its demand is holding up over time. This suggests that it could be worth acquiring and keeping in your content library.
In conclusion, audience demand data provides valuable insights that companies can use to make smarter decisions regarding content acquisition and distribution. By analyzing a show such as "The Great North," executives can use demand data to identify non-obvious audience affinities, expand the show's reach globally, capitalize on the show's momentum, and assess whether a show should be acquired for the platform.
The Great North's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for The Great North is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Great North travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Great North is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great North, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 4:41 a.m. PST using tv demand content analytics from Parrot Analytics for The Great North in the United Kingdom. We provide our partners with far-reaching TV workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.