The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is crucial in making informed content decisions that can drive audience growth and increase revenue. The analysis of "The Greatest Dancer" in the United Kingdom in December 2023 demonstrates how demand data can be used to guide content decisions.
One of the primary uses of audience demand data is content valuation. One key question that can be answered by demand data is "how much is a TV series worth?" By analyzing audience demand, it is possible to quantify how popular a show is and understand its strategic value to a streaming platform. For instance, in the case of "The Greatest Dancer," the show's demand was above average - it was 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show is a valuable asset for any platform that acquires it and can bring in significant revenue.
Another way to use demand data is to enable scalable concept testing. For example, content executives can identify which elements of a show are most popular among audiences and use this information to optimize future productions for success. The data can also be used to understand which genres are currently resonating with the audience and which should be focused on to attract new subscribers to an SVOD service.
With regard to programming decisions, demand data can be used to identify which titles to buy to keep an audience happy and which titles to acquire to grow the audience. For instance, "The Greatest Dancer" was ranked at the 94.5th percentile in the reality genre in December, indicating that it had higher demand than 94.5% of all reality titles in the United Kingdom. This suggests that the show has potential to retain existing audiences and attract new audiences interested in this genre.
Demand data can also inform distribution decisions. For example, Parrot Analytics' demand data can help TV executives understand which platforms to target for distribution and determine how much a programme is worth to another streaming platform. In the case of "The Greatest Dancer", understanding the top 10 global markets where the show is most in-demand can enable executives to focus on these markets for distribution and build strategic partnerships for maximum reach and revenue.
Finally, demand data can help inform the optimal release strategy and pricing decisions for shows. The analysis showed that demand for "The Greatest Dancer" spiked during early December 2023 followed by a 3.8% decrease in audience demand later in the month. This information can be used to plan the release of future content and optimize marketing campaigns for maximum impact.
By leveraging the demand data and understanding the various audience trends, the TV executives can make informed content decisions that can drive growth and profitability.
This is The Greatest Dancer's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Greatest Dancer travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Greatest Dancer.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Greatest Dancer from partners like BBC One.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Greatest Dancer? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC One to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC One by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Greatest Dancer. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Greatest Dancer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Greatest Dancer, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Greatest Dancer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Greatest Dancer also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Greatest Dancer, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for The Greatest Dancer in the United Kingdom. We provide our partners with valuable TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
