The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content acquisition and distribution decisions. The example of "The Hardy Boys" in November 2023 in the United Kingdom shows how audience demand data can help you understand the performance of a TV show, allowing you to make strategic decisions to maximize its value.
Content valuation based on demand data can help you determine how much to spend on content acquisition for your platform or TV network. Parrot Analytics content valuation system uses global demand data to reveal the dollar value contribution of any title in any region, helping you calculate the ROI of specific titles. Using Parrot Analytics, entertainment executives can assess a title's ability to drive subscriptions and mitigate churn, and gain insight into the marginal revenue contribution of a title.
Looking at "The Hardy Boys," we can see that it has good audience demand, with 2.4 times the average show in the United Kingdom over the last 30 days. With a peak rank of #1096 in the United Kingdom and ranking in the 93.9th percentile in the family genre, "The Hardy Boys" is outperforming most TV shows in its category.
The show's performance in the United Kingdom and other top global markets can help you make more informed content acquisition decisions. Examining which markets the show is most in-demand can help you understand which platforms or TV networks may be a good fit for distribution. For example, "The Hardy Boys" outperforms the demand of the average TV show in Canada, which is its number one market, United States, Russia, United Kingdom, Japan, Brazil, South Africa, Netherlands, and South Korea. By understanding these markets and the level of demand for your content, you can develop a targeted content release strategy for optimal pricing.
Demand data also provides valuable insight into audience preferences, helping you to make content programming or production decisions. For example, looking at the shows that fans of "The Hardy Boys" also like in November 2023 in the United Kingdom, we can see that the most popular TV shows in this category are "Gen V", "Ahsoka", "Bosch: Legacy", "Invasion", "The Mandalorian", "The Witcher", "Upload", "The Irrational" and "The Wheel Of Time."
Demand data also informs scalable concept testing, taste clusters, and under-monetized titles by identifying the most popular genres in local markets, helping you identify content that could exhibit an opportunity to acquire or produce. By understanding the trends and preferences in your audience and the potential for new viewership growth, you can produce content that resonates with your audience and maximizes the value of your content library.
In conclusion, demand data is a powerful tool for entertainment executives to make informed decisions on content acquisition, distribution, programming, or production. With platforms like Parrot Analytics, executives can access actionable data to understand the worldwide audience demand for their content, quantify their content's value, optimize their content marketing strategy, and maximize their content library's value. Understanding audience demand and preferences is essential to creating a successful content business, and by leveraging demand data, you can stay ahead of the competition and provide your audiences with the content they love.
The Hardy Boys's travelability to the United Kingdom in the last 30 days is 23%, which means that the audience demand for The Hardy Boys is 23% of the demand in its country of origin, Canada. Click through to another market to discover how well The Hardy Boys travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Hardy Boys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Hardy Boys, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for The Hardy Boys in the United Kingdom. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.