The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives trying to make confident content decisions in today’s highly competitive industry, demand data is a crucial tool that they can't do without. Let's take a look at how demand data for "The Haunting Of Bly Manor" in the UK can be applied to help entertainment executives with content valuation, acquisition, distribution, and programming decisions.
Using demand data, entertainment executives can assess the valuation of a content library, a single series, or even a particular episode. In this case, demand data shows that demand for "The Haunting Of Bly Manor" is good in the UK, and it has 2.1 times the audience demand of the average show. It means that the content library has a baseline value, and the series has a dollar value contribution to any platform in the UK. Executives can use this data to determine how much a series or library is worth to them, or to other platforms when it comes to buying or selling content.
One of the questions that entertainment executives always ask when trying to make informed content decisions is, "What type(s) of content exhibit opportunity to acquire or produce?" Here, executives can see that "The Haunting Of Bly Manor" has higher demand than 92.1% of all drama titles in the UK, proving that the show has a large and engaged audience. If an acquisition deal is on the table, demand data can help executives decide which titles will drive engagement across the rest of their catalog, mitigate churn, and attract new subscribers.
Demand data can also help with distribution decisions. For instance, analyzing the show's global performance across six dimensions via the Parrot Pulse, executives can see that the show has good reach across the six dimensions, and it outperforms the demand of the average TV show in each of the top 10 global markets where it's most in-demand. In addition, the data shows that "The Haunting Of Bly Manor" has an okay travelability index, which means that its international demand is not as strong as compared to its home market. With such insights, entertainment executives can use this data to determine which platforms and territories the show should target for distribution.
Demand data can help with programming decisions, such as selecting what content to produce or acquire, what type of genre to focus on to reduce churn, and what release strategy to use. With this in mind, analysis of demand trends reveals that demand for "The Haunting of Bly Manor" hit a peak in late December 2023, which means executives can use this information when planning for the show's next season's release.
In summary, demand data is a powerful tool for entertainment executives making informed content decisions. For instance, by analyzing demand data for "The Haunting Of Bly Manor", we can see how it can inform content valuation, acquisition, distribution, and programming decisions, which impact how they allocate their resources and develop a long-term content strategy. Executives can leverage demand data to assess a show's value, plan a release strategy, and determine where to focus their marketing efforts. By having such insights at their fingertips, executives can confidently make decisions that resonate with their audiences, improve subscriber retention, and drive business growth.
The Haunting Of Bly Manor's travelability to the United Kingdom in the last 30 days is 17%, which means that the audience demand for The Haunting Of Bly Manor is 17% of the demand in its country of origin, United States. Click through to another market to discover how well The Haunting Of Bly Manor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Haunting Of Bly Manor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of Bly Manor, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Haunting Of Bly Manor in the United Kingdom. We provide our partners with valuable content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.