The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you seek to make strategic content acquisition, distribution and programming decisions that are informed by reliable data and insights. That is why you need to leverage demand data, which can provide valuable insights into audience preferences, trends and shifts in content demand. You can learn about this from the analysis of "The Jonathan Ross Show" for the month of March 2024 in the United Kingdom.
Firstly, using demand data can help with content valuation by answering questions such as "how much is my series worth," and "what is the baseline value of a title?" Demand data can reveal the dollar value contribution of any title to any platform in any region. You can also assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, demand data can inform acquisition decisions, programming decisions and distribution decisions. By examining the top 10 global markets where "The Jonathan Ross Show" is most in-demand over the last 30 days, you can identify which markets offer lucrative opportunities for distribution, as well as which regions to target for global SVOD expansion. Also, you can identify which content to acquire or produce by studying what types of content exhibit opportunities.
Thirdly, demand data can provide insight into audience preference, which can inform content creation, acquisition and programming decisions. For example, by analyzing the top 10 shows that fans of "The Jonathan Ross Show" like, you can discover patterns in genre or content that can be used to inform content creation or acquisition strategy.
Fourthly, demand data can inform marketing and pricing strategy. You can optimize your marketing campaign ahead of premiere by analyzing pre-release marketing performance. Also, you can determine the best release strategy for your content by examining demand peaks and spikes in the market.
Finally, demand data can provide global performance insights across dimensions like travelability, longevity, momentum, franchisability, and reach. You can use this data to make content decisions based on how well it appeals to a global audience, spin-off potential, how well audience demand is maintained over time, and how many people express demand for a show.
In conclusion, demand data provides valuable insights for entertainment executives to make informed decisions concerning content acquisition, distribution, programming and creation./"The Jonathan Ross Show" analysis using demand data illustrates how valuable insights can be used to identify opportunities and challenges in the market.
This is The Jonathan Ross Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Jonathan Ross Show travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Jonathan Ross Show.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Jonathan Ross Show from partners like ITV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Jonathan Ross Show? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Jonathan Ross Show. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Jonathan Ross Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Jonathan Ross Show, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The Jonathan Ross Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jonathan Ross Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for The Jonathan Ross Show in the United Kingdom. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.