The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or TV executive, having access to demand data is crucial when making content-related decisions. Take the case of "The Jungle Book" TV series in the United Kingdom as an example. Using demand data for the month of March 2024, it is possible to uncover some interesting insights that can help with decision-making.
Content Valuation: One of the key benefits of using demand data is that it enables content valuation. Knowing how popular a show is, both globally and locally, allows executives to make more informed decisions regarding the value of a particular title. In the case of "The Jungle Book", we see that it has a good level of demand in the UK, 6.2 times that of the average show, and this can be useful for content valuation when considering its potential profitability.
Optimal Release Strategy: Understanding the trend in audience demand over time is also essential for deciding when and how to release content. In March 2024, we see that audience demand for “The Jungle Book” spiked in the UK. Paying attention to such trends and patterns in audience demand can help with the optimal release strategy.
Programming Decisions: Knowing which genres are resonating with the audience can aid in programming decisions. "The Jungle Book" TV series falls under the family genre, and we see that it ranks at the 97.7th percentile in this genre, indicating higher demand than 97.7% of all family titles in the United Kingdom. This information can inform programming decisions about whether to prioritize family programming and how to make the company's content appealing to this audience.
Acquisition Decisions: When looking to acquire new content, demand data can help to identify shows and genres that exhibit opportunity for acquisition or production. Knowing that shows like "Scooby-doo, Where Are You!", "Fast & Furious: Spy Racers", and "Pokémon" are popular among fans of "The Jungle Book", can help in making informed acquisition decisions based on genre affinity.
Distribution Decisions: Demand data can also inform decisions about distribution. "The Jungle Book" has outstanding demand in India, its home country, where it has 13.0 times the average demand for a TV show. This information helps in deciding where to distribute content and how to allocate resources based on where in the world it will be most in-demand.
In conclusion, leveraging demand data helps in making more informed decisions regarding content valuation, programming, acquisition, distribution, and optimal release strategies. By gaining insights from the analysis of shows like "The Jungle Book", TV executives can make more educated decisions that benefit their platform.
The Jungle Book's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for The Jungle Book is 43% of the demand in its country of origin, India. Click through to another market to discover how well The Jungle Book travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jungle Book, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for The Jungle Book in the United Kingdom. We provide our partners with comprehensive subscription-video-on-demand know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.