The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are looking to make informed content decisions, then understanding your audience's demand is the key. Parrot Analytics offers a content valuation system that enables you to determine how much a particular show is worth and how much of its value is being driven by demand for one of its stars. The system is powered by global content demand and supply. For instance, "The King Of Queens" has a demand that is 4.6 times the average show in the United Kingdom over the last 30 days, and only 8.6% of all TV shows have this level of demand. Content valuation is necessary to determine the amount of money that you should spend on acquiring or producing a TV show.
By examining demand data, you can also target certain regions that are showing a high demand for particular genres of shows. For example, in the United Kingdom, "The King Of Queens" has higher demand than 96.5% of all family titles. You can use demand data to determine the global appeal of a title compared to others in the same genre and allocate funds wisely.
Demand data enables you to make distribution decisions based on your target audience. For instance, travelability indicates how well a TV show is likely to perform in international markets relative to its country of origin. In this case, "The King Of Queens" has good travelability, and its audience demand in the United Kingdom was 39% of the demand in the United States, its country of origin.
Demand data is also useful in programming decisions. You can use it to determine the type of content that will appeal to your audience and to decide on the best release strategy for your TV show.
Finally, demand data is essential for acquisition decisions. You can use it to gauge how much a TV show is worth, the best platforms to target for distribution, and the best titles to buy if you want to acquire or retain subscribers. For example, if you want to keep your current audience happy, you can look at which titles they are currently watching and purchase shows such as "The King Of Queens," which has seen an increase in demand in recent times, and other shows that appeal to a similar audience.
In conclusion, demand data is an essential tool for anyone involved in the television industry. The insights provided by demand data allow executives to make more informed decisions around content valuation, acquisition, distribution, and programming. With demand data, studios, production companies, and OTT platforms will have the tools that they need to capitalize on trends, anticipate audience tastes, and maximize profits.
The King Of Queens's travelability to the United Kingdom in the last 30 days is 44%, which means that the audience demand for The King Of Queens is 44% of the demand in its country of origin, United States. Click through to another market to discover how well The King Of Queens travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The King Of Queens), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The King Of Queens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The King Of Queens, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 4:32 p.m. PST using tv demand data from Parrot Analytics for The King Of Queens in the United Kingdom. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.