The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help entertainment executives to make more informed content decisions. In the case of "The Last Ship," we can see how demand data can be used to inform content valuation, programming decisions, distribution, and acquisition decisions.
Content valuation is a crucial consideration for entertainment executives and demand data can be instrumental in determining how much a title is worth. If executives are considering acquiring or licensing a title like "The Last Ship," demand data can provide insight into how valuable the title is. By examining audience demand across multiple markets, executives can get an idea of what the title is worth, its franchise potential, and how well its demand is being maintained over time. In the case of "The Last Ship," we can see that although its demand has been decreasing recently, it still has good demand in countries like the United States, China, Germany, Italy, Netherlands, Kenya, South Africa, France, and Canada.
Demand data can also help with programming decisions. For instance, entertainment executives can use demand data to identify which titles would be most popular with their current audience. By examining which shows are most similar to "The Last Ship" in terms of audience reception, executives can also gain insight into what genres are resonating the most with their audience. This can help them to decide which genres they should focus on to attract new subscribers to their SVOD service.
Demand data can also help executives to make informed distribution decisions. In the case of "The Last Ship", executives can use demand data to determine which platforms to target for distribution. By examining audience demand across multiple markets, executives can get an idea of where demand for the show is strongest. This can inform distribution decisions, such as which markets to prioritize or which platforms to target for distribution.
Finally, demand data can help executives make better acquisition decisions. By examining audience demand for shows like "The Last Ship," executives can gauge how successful a new acquisition might be. For example, executives may decide to acquire another show in a similar genre or with a similar target audience, given that "The Last Ship" has been successful and popular with audiences across multiple markets. As such, demand data can contribute to better informed decision-making and ultimately yield more successful outcomes for entertainment professionals.
In conclusion, demand data is a powerful tool that can aid entertainment executives in making informed decisions concerning content valuation, programming decisions, distribution, and acquisition. By examining the audience demand trends for a title like "The Last Ship," executives can gain valuable insights into audience preferences in a given market, how well a show is performing and its franchise potential. Armed with this knowledge, executives can make better decisions, mitigate risks, and create more successful outcomes.
The Last Ship's travelability to the United Kingdom in the last 30 days is 57%, which means that the audience demand for The Last Ship is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Ship travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Ship, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for The Last Ship in the United Kingdom. We provide our partners with essential SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.