The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is essential to making informed content, acquisition, distribution, and programming decisions. Through demand data, we can gain insights into the global popularity of TV shows, such as "The Late Show With Stephen Colbert," which can inform our decision-making processes. Below, we will explore how demand data can be used to help executives make more informed decisions.
Content Valuation: Using demand data, we can calculate the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system considers global demand and supply to assess how much a title is worth and can assist in answering questions about a show's strategic value, such as how much is "The Late Show With Stephen Colbert" worth in the UK market.
Acquisition Decisions: Examining the top 10 global markets where "The Late Show With Stephen Colbert" is most in-demand over the last 30 days can inform acquisition decisions. Understanding how "The Late Show With Stephen Colbert" performs in other countries can help executives evaluate its international potential and assist in negotiating deals to acquire the show.
Programming Decisions: "The Late Show With Stephen Colbert" is a long-running late-night talk show that follows the genre's classic formula. Understanding which shows fans of "The Late Show With Stephen Colbert" also like, including "The Tonight Show Starring Jimmy Fallon" and "Jimmy Kimmel Live," can inform programming decisions. By analyzing the audience's preferences, executives can identify trends and make data-backed programming decisions.
Distribution Decisions: Knowing that "The Late Show With Stephen Colbert" achieved peak demand in the UK in late February 2024 and subsequently decreased by 19.3% in audience demand can inform distribution decisions. By analyzing the show's popularity in a particular market, executives can determine the best distribution strategy.
Longevity: Examining a show's longevity can also inform content decisions. The demand for "The Late Show With Stephen Colbert" has been outstanding, and its momentum is continually increasing, which is a good sign of longevity. Executives can use this data to determine which content is worth investing in for long-term success.
In conclusion, Parrot Analytics' demand data provides valuable insights into audience preferences, which can inform content, acquisition, distribution, programming, and investment decisions. Through the analysis of "The Late Show With Stephen Colbert" in February 2024 in the UK, we see the value demand data brings into decision-making processes in the entertainment industry.
The Late Show With Stephen Colbert's travelability to the United Kingdom in the last 30 days is 65%, which means that the audience demand for The Late Show With Stephen Colbert is 65% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Show With Stephen Colbert travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Late Show With Stephen Colbert), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Show With Stephen Colbert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Show With Stephen Colbert, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 4:34 p.m. PST using demand metrics from Parrot Analytics for The Late Show With Stephen Colbert in the United Kingdom. We provide our partners with smart television insight to help them drive better and more informed content investment strategies. Contact us today to find out more.