The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Understanding audience demand data is crucial in helping entertainment executives make informed content, acquisition, distribution, and programming decisions. In this context, let's examine how demand data for "The Little Drummer Girl" in February 2024 in the United Kingdom can provide insights that aid strategic decision-making.
Content valuation: Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. This system can answer questions such as how much a particular series is worth, what its baseline value is, and how well it is performing as an acquisition-driving or churn-reducing title. For example, "The Little Drummer Girl" has over 2.5 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that it is a valuable asset.
Programming decisions: Demand data can help identify which genres and shows are resonating with audiences. For instance, "The Little Drummer Girl" has higher demand than 93.3% of all drama titles in the United Kingdom. Additionally, examining which shows fans of "The Little Drummer Girl" also like can help identify what other content and genres are popular in that market.
Acquisition decisions: Demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. In this case, it is evident that "The Little Drummer Girl" has high demand in the United Kingdom, indicating that it may be an effective tool for attracting new subscribers to an SVOD platform.
Distribution decisions: Looking at where "The Little Drummer Girl" has high demand, such as in the United Kingdom, France, and Spain can help determine which regions to target for distribution.
Content decisions: Demand data can help identify which content exhibits an opportunity to acquire or produce, or which existing content may have untapped potential. For example, "The Little Drummer Girl" saw a spike in demand in late February 2024 in the United Kingdom, indicating that it may be a good investment for a potential acquirer.
In summary, understanding demand data can be an essential tool for making strategic decisions in the entertainment industry. With Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of any title in any region, helping them make informed content valuation decisions. Additionally, examining audience demand for particular shows, such as "The Little Drummer Girl," can help identify programming, acquisition, distribution, and content decisions to help improve overall business performance.
This is The Little Drummer Girl's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Little Drummer Girl travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Little Drummer Girl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Little Drummer Girl, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Little Drummer Girl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Little Drummer Girl, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 1:59 a.m. PST using television demand content from Parrot Analytics for The Little Drummer Girl in the United Kingdom. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.