The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that demand data for "The Magic School Bus" in the United Kingdom can inform your content decisions. Firstly, you can use the audience demand data to determine the show’s value to your platform, which can inform your programming or acquisition decisions. A show's economic value can be estimated by assessing its status and behavioral patterns of its audience, with the Parrot Analytics content valuation model providing a means to evaluate content across any platform or region.
Moreover, audience demand data can also reveal the viability of the show's franchisability. Since "The Magic School Bus" was able to maintain high audience demand, its potential for spin-offs to generate comparable interest is higher. The demand for the show can inform its distribution as well, including its release strategy and pricing, identifying whitespace opportunities where it consistently performs well.
By understanding the global demand for "The Magic School Bus", content executives can assess the content's travelability. With "The Magic School Bus's" global audience demand good across the world, the show's travelability - the extent of its international appeal compared to its homemarket - is also good, with the United Kingdom's demand at 13% of the US demand for the series. This can inform your decisions about how to allocate funds for future content investments.
Additionally, the show's longevity can be an asset, with outstanding audience demand maintained over time. Franchises whuch demonstrate this longevity with pronounced audience demand has a lower marketing cost as its sustained demand will reduce the need to promotion. The measure of a title's momentum and maintained rank informs the marketing and promotional planning. Demand spiked in late November 2023 for "The Magic School Bus" in the UK, which could offer further opportunities to capitalize on the trend with relevant merchandise to strengthen engagement and revenue.
Finally, audience demand data can even inform your subscribers' retention and acquisition strategy. If you notice that a series drops in demand within a certain region, you may choose to change its position on your platform or replace it with new content. Alternately, you could even recommend similar shows that have shown a higher audience demand among fans of "The Magic School Bus" like "Dexter's Laboratory," which could help you acquire more subscribers.
In summary, assessing demand data for "The Magic School Bus" in the United Kingdom can inform your content valuation, acquisition, distribution, and programming decisions. The content valuation backed by demand data can be used to estimate the dollar value contribution of any title and assess to what extent it drives engagement, allowing you to make data-driven decisions that improve the ROI of your content investments.
The Magic School Bus's travelability to the United Kingdom in the last 30 days is 8%, which means that the audience demand for The Magic School Bus is 8% of the demand in its country of origin, United States. Click through to another market to discover how well The Magic School Bus travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Magic School Bus, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for The Magic School Bus in the United Kingdom. We provide our partners with meaningful entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.