The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for a TV show can provide valuable insights into how to make more informed content, acquisition, distribution, and programming decisions. In this article, we will take a closer look at how a TV executive can use demand data, such as that provided by Parrot Analytics, and The Outer Limits TV series's example in the UK during February 2024, to make better strategic decisions.
For content valuation, demand data can answer key questions such as "How much is my series worth, and what is the baseline value of a title.' For The Outer Limits in the UK, its demand increased by 2.3 times the average show over the last 90 days. During February, the show's demand decreased by 21.7%, dropping its rank by 293 spots to #1294. The show continues to have a relatively high demand of 2.4 times the average UK show in the last 30 days.
Regarding genre ranking, The Outer Limits scored in the 93.1th percentile for popularity among drama titles in the UK in February, higher than 93.1% of all drama titles. Information on what other shows Outer Limits’ viewers tend to like can be helpful in making acquisition decisions for future programming.
Demand on a global basis can inform decisions around IP valuation and global expansion. For example, examining the top ten global markets (US, China, Russia, Hungary, UK, Mexico, Canada, Netherlands, and Germany) where The Outer Limits is currently in demand, shows that its popularity is consistently good in most of them, leading to potential monetization opportunities.
Demand data can also be used to assess how well a show performs with time (longevity), how effective its marketing (momentum) is, and how many unique individuals express demand for the show (reach). Franchisability also provides insights into whether a show has spin-off potential and can expand a title’s monetary opportunity.
By comparing the last 30 days with a year’s rolling audience demand, The Outer Limits gained 43.0% popularity in the last 30 days in the UK. This growth can inform programming decisions around whether to support more marketing or invest in more content production.
In conclusion, entertainment executives can use demand data to uncover valuable insights into audience viewing behaviors, perform content valuation, assess global expansion and acquire more targeted and successful programming. With the right information about audience demand, executives can make tactical and strategic decisions accordingly, leading to significantly better ROI compared to traditional decision-making practices.
The Outer Limits's travelability to the United Kingdom in the last 30 days is 34%, which means that the audience demand for The Outer Limits is 34% of the demand in its country of origin, United States. Click through to another market to discover how well The Outer Limits travels internationally.
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Acquire the best shows from partners such as syfy to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Outer Limits), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as syfy by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Outer Limits, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular syfy‘s The Outer Limits is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Outer Limits, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:36 a.m. PST using television demand analytics from Parrot Analytics for The Outer Limits in the United Kingdom. We provide our partners with smart TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.