The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a game-changer for decision-making when it comes to producing, distributing, and acquiring TV content. Analytics from Parrot Analytics provides insights about the performance of TV shows based on audience demand data. These valuable insights can help industry professionals make more informed decisions, leading to more profitable ventures in the entertainment industry. In this article, we will use the example of "The Peripheral" to show how demand data can inform strategic decision-making.
The first way demand data can help decision-making is through content valuation. Demand data can help establish a show’s worth to an OTT or streaming platform. For instance, according to recent data, demand for "The Peripheral" in the United Kingdom is 8.0 times the average TV show over the last 30 days. We can conclude that for the last 30 days, it was worth 8 times the average show in the UK. This information can help determine how much to spend on a show that a network or streaming platform is interested in acquiring.
Secondly, demand data informs programming decisions. By examining the top 10 global markets where "The Peripheral" is most in-demand over the last 30 days, we see that the show's most in-demand market is Russia, with an audience demand of 13.9x. China is ranked second in audience demand. These insights can help an OTT platform or linear network decide which markets to focus on when deciding on where to air a show and when, considering audience acceptance levels.
Thirdly, demand data informs distribution decisions. For example, knowing that the show has a higher ranking (97.9th percentile) in the drama genre in the UK, we can conclude that distributing it via channels that specialize in dramas or packaging such content together may be useful in this market.
Fourthly, using demand data for decision-making in the entertainment industry can also help in the acquisition process. In this case, purchasing a show, be it an existing series with multiple seasons or a new show, knowing precisely how much the program is expected to be worth, and deciding what platforms or shows it should compete with, is vital. It can help make better decisions with more significant potential rewards.
Finally, advanced analytics such as Parrot Analytics can also provide insights on momentum, reach, travelability, longevity, and franchisability. These insights are vital in understanding audience reactions and can help make vital investment decisions when it comes to the development of new franchises or spin-offs, leading to future profitability.
In conclusion, demand data is the foundation upon which strategic decisions can be made in the entertainment industry. By using Parrot Analytics' advanced analytics, professionals in the sector can make informed decisions that can ultimately lead to profitability.
The Peripheral's travelability to the United Kingdom in the last 30 days is 68%, which means that the audience demand for The Peripheral is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Peripheral travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Peripheral), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Peripheral is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Peripheral, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for The Peripheral in the United Kingdom. We provide our partners with comprehensive OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.