The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed decisions about content acquisition, distribution, and programming can make or break your business. By leveraging demand data provided by Parrot Analytics, you can gain insights into audience preferences and behavior that would otherwise be impossible to obtain. Let's take a look at how demand data for "The Rain" can help executives make more informed decisions about their content.
Firstly, content valuation using demand data can help executives answer questions like, "How much is my show worth?" Using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title to their platform. In the case of "The Rain," we see that it has 4.0 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand. Furthermore, its demand has been increasing by 21.4% during March 2024 in the United Kingdom alone. Overall, "The Rain" has strong global performance across six dimensions measured by Parrot Analytics, including outstanding worldwide audience demand and momentum, indicating strong growth.
Secondly, executives can use demand data to understand their audience's preferences and behavior, helping them with content acquisition decisions. For example, we see that fans of "The Rain" also enjoy shows like "NCIS: New Orleans," "Hellfire Heroes," and "Bull," among others. This information can be used to identify potential acquisition targets that are likely to be popular with the same audience.
Thirdly, demand data can help executives make more informed programming decisions by identifying what genres resonate the most with their audience. In the case of "The Rain," we see that it ranks at the 95.5th percentile in the drama genre in the United Kingdom during March 2024 and also across several global markets. This information can be used to inform programming decisions, such as focusing on drama titles, to attract new subscribers to a platform or retain current ones.
Lastly, executives can use demand data to help with distribution decisions. For example, analysts could use the travelability metric to identify which countries or regions a show has strong demand. For "The Rain," we see that it has good travelability, indicating it has good international demand relative to its home market.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. By leveraging Parrot Analytics' content valuation system, executives can assess a title's value on their platform or to another streaming platform, calculate ROI, assess a TV series' ability to drive subscriptions, and mitigate churn. Demand data can also inform scalable concept testing, aid with subscriber retention, help with subscriber acquisition, uncover under-monetized titles, provide insights into global taste clusters, and much more. Ultimately, demand data provides a more comprehensive understanding of audience preferences and behavior that can help drive business success in an increasingly competitive entertainment landscape.
The Rain's travelability to the United Kingdom in the last 30 days is 58%, which means that the audience demand for The Rain is 58% of the demand in its country of origin, Denmark. Click through to another market to discover how well The Rain travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Rain), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Rain, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Rain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rain, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Rain in the United Kingdom. We provide our partners with meaningful OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.