The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Real Housewives Of Miami" in the United Kingdom for the month of February 2024 provides valuable insights for entertainment executives in making informed content decisions.
Using this data, content valuation can be calculated, revealing the dollar value contribution of the show to any platform in a given region. "The Real Housewives Of Miami" has been shown to have 6.1 times the audience demand of the average show in the United Kingdom over the last 30 days, and compared to its demand of 6.3 times the average over the last 90 days, demand for this show has decreased recently. This information can be used to calculate the ROI of the show for any platform that is looking to acquire or produce it.
The demand data can also be used in acquisition and distribution decisions. The data reveals that audience demand for the show has decreased in the United Kingdom by 74.3% in February. This information can help a distribution company or an OTT/SVOD platform to decide whether to keep investing in the show for that region. Additionally, exploring the top 10 global markets where "The Real Housewives Of Miami" is most in-demand, including the United States, Canada, Australia, South Africa, Norway, Ireland, Sweden, and the Netherlands, can help entertainment executives decide the best countries to target for distribution of the show.
Furthermore, the data on the show's travelability, which quantifies a show's international demand relative to its home market, is okay. This means that there is potential for the show to do well in other international markets. Using this travelability metric can help SVOD platforms or content distributors to target the right markets for increasing the revenue of the show.
The show’s affinity analysis, which shows that shows similar to "The Real Housewives Of Miami" like "The Real Housewives Of Potomac", "The Real Housewives Of New York City", "The Real Housewives Of Salt Lake City", can assist talent agencies in identifying the best talents to partner with for expanding their audience and retaining subscribers.
Finally, the demand data can aid programming decisions by understanding that the show's demand spiked in late February 2024, indicating that there may be cause to promote the show more heavily during specific times of the year. Additionally, exploring the top 10 global markets where "The Real Housewives Of Miami" is most in-demand and the show’s momentum being outstanding can also help executives decide which titles should be bought to acquire new audiences to the SVOD platforms.
In conclusion, the demand data for "The Real Housewives Of Miami" is valuable to entertainment executives in making more informed content acquisition, distribution, programming, and talent decisions. The data can also be used to calculate content valuation for the show and identify international growth opportunities. Parrot Analytics' content valuation is a useful tool to evaluate the audience value of content and helps to make informed decisions on investment in content acquisition, distribution and programming.
The Real Housewives Of Miami's travelability to the United Kingdom in the last 30 days is 42%, which means that the audience demand for The Real Housewives Of Miami is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Real Housewives Of Miami travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Real Housewives Of Miami is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Miami, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 4:44 a.m. PST using demand data from Parrot Analytics for The Real Housewives Of Miami in the United Kingdom. We provide our partners with smart content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.