The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, assessing audience demand with global demand data can help make informed decisions about content, acquisition, distribution, and programming. The demand data analytics for "The Ricky Gervais Show" is an example demonstrating how demand data analysis can be used to evaluate a TV show's performance across different regions and platforms.
Content Valuation using demand data can assist executives by providing insight into how much a particular series is worth. The dollar value contribution of any title to any platform in any region can be revealed based on an economic valuation system powered by global content demand and supply. It can also estimate the value of exclusivity and assess the ROI of a specific title for any platform.
For instance, the demand data for "The Ricky Gervais Show" shows that it has 3.9 times the audience demand of the average show in the United Kingdom over the past 30 days. The show's demand is growing recently compared to its demand over the last 90 days. This indicates that the show has strong demand for its content, and its value is on the rise.
Demand data can also help evaluate the global potential of a show and measure its performance across markets worldwide. For instance, assessing the top 10 global markets where "The Ricky Gervais Show" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show (1x) in each of these markets.
The demand data analytics for the show also reveal other crucial information. For instance, the show's momentum, or pace of growth, is categorized as okay, while its travelability is poor. Travelability quantifies a show's international demand relative to its home market. In contrast, its franchisability (spin-off potential) is poor, and its reach, or the number of people expressing demand for a show, is okay.
Demand data analytics can help executives understand their audience better and reveal information about what elements of existing content contribute to the show's popularity. This information can be used to optimize future content strategies or assess the potential demand for acquired or produced content in specific regions.
By analyzing the top titles that fans of "The Ricky Gervais Show" also like, executives can gather ideas for related content production or acquisition. Moreover, the show's demand analysis can help determine the optimal release strategy and pricing. With insights from demand data analytics, one can also discover new opportunity markets for content distribution or assess a TV series' ability to drive subscriptions and mitigate churn. Furthermore, it enables executives to identify which platforms to target for distributing their content, make better decisions regarding subscriber retention and acquisition, and benchmark their content's competitiveness against other titles available in the market.
In summary, demand data offers insights into a show's performance across various territories and platforms, informing strategic content decisions and providing estimates on content valuation. Using demand data analytics, executives can determine an optimal content strategy, target new markets, and make informed acquisition and distribution decisions. Therefore, it is essential to have a global understanding of audience taste and demand for content, which can increase engagement and help executives make better, data-driven decisions.
This is The Ricky Gervais Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Ricky Gervais Show travels internationally.
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Over the last 7 days, people who watch The Ricky Gervais Show also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Ricky Gervais Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for The Ricky Gervais Show in the United Kingdom. We provide our partners with essential television workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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