The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content Valuation and Programming Decisions
Parrot Analytics' demand data helps OTT platforms and SVOD providers to better understand the value of a TV show like "The Righteous Gemstones". For instance, we can use "The Righteous Gemstones" to explain how key questions could be answered using our demand data:
- How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the United Kingdom alone, "The Righteous Gemstones" currently has 10.4 times the audience demand of the average TV show, and ranks in at the 99.0th percentile in the drama genre. These are insights that could be used when determining just how much money to allocate towards acquiring or producing a similar show.
- How can you assess a TV series' ability to drive subscriptions and mitigate churn? "The Righteous Gemstones" has high demand in almost every market, with the United States being its number one market globally where it achieved outstanding audience demand of 12.3x. This means that shows similar to "The Righteous Gemstones" could be valuable for an OTT platform when trying to attract and retain subscribers across the world.
- How can you calculate the ROI a specific title will bring for any given platform? By comparing performance on a rolling year basis vs the last 30 days reveals that demand for "The Righteous Gemstones" has increased popularity, from an average demand volume of 5.8 times the average title annually to 10.4 times the title average for the last 30 days, indicating a real interest in the show. When examining data like this across multiple markets and platforms, it becomes easier to see where a show will provide positive returns and what its true value is.
- How can you find new opportunity markets for content distribution? By examining audience demand for "The Righteous Gemstones" over the last 30 days across the top 10 global markets, we can see that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This is a clear indication of a growing interest in the show which could translate into new opportunities for its distribution.
The audience demand for "The Righteous Gemstones" in the United Kingdom is outstanding, although its rank dropped by 30 spots during October. By examining the show's decline in rank, we can determine which changes may be needed to continue to grow its audience in the United Kingdom. It is also important for linear networks and pay TV networks to be aware of not just the overall demand, but how it is trending over time. For instance, "The Righteous Gemstones" has seen a decrease in demand over the last 30 days, but still remains highly in demand.
By analyzing demand data for "The Righteous Gemstones" in regions outside of the United States, we can see where the potential demand may continue to grow and lead to new business opportunities. For instance, countries like Germany, Australia, the United Kingdom, and the Netherlands have outstanding audience demand, which indicates a continued interest in a show like "The Righteous Gemstones" outside of the US. This type of insight can aid distributors in determining where they should look to acquire the next hit TV show and which markets to target for its distribution.
Parrot Analytics' demand data for "The Righteous Gemstones" also provides insight into the audience's tastes and preferences that allow for the optimization of upcoming productions. For instance, the fact that the show's fans also enjoy "What We Do In The Shadows", "Ted Lasso", and "Rick And Morty" can help program executives better understand the characteristics of the audience that they are trying to attract to a new production.
The Righteous Gemstones's travelability to the United Kingdom in the last 30 days is 55%, which means that the audience demand for The Righteous Gemstones is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Righteous Gemstones), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Righteous Gemstones, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 2, 2023, 1 p.m. PST using tv demand datasets from Parrot Analytics for The Righteous Gemstones in the United Kingdom. We provide our partners with deep TV analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.