The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you will want to make informed decisions about the content you acquire or produce, or the programming decisions you need to make. Demand data is crucial in making these decisions, and the example of "The Sandman" can be used to demonstrate its importance. Let's explore how the insights generated by the demand data for "The Sandman" can inform the different strategic decision-making processes.
Content valuation is a critical process that helps determine the value of a TV series. The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Executives can use demand data to answer critical content valuation questions such as how much is this TV series worth, and what is the baseline value of this title? For example, "The Sandman" has 5.6 times the audience demand of the average show in the United Kingdom, which shows that demand for the show is good, and only 8.6% of all TV shows have this level of demand in the region. The demand for this show has been decreasing lately, but it achieved the peak rank of #668 in the United Kingdom, making it a valuable property for content acquisition or production.
Demand data can also inform global content acquisition decisions. Executives can use demand data to determine how much a TV series is worth to another streaming platform, or which international market has high demand for the show. For example, "The Sandman" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, with outstanding audience demand of 9.8x in Russia and United States having outstanding demand. This information can help executives make informed decisions on where to focus their global expansion efforts.
Demand data also helps with subscriber acquisition and retention. Executives can use demand data to find out which titles they should buy if they want to keep their current audience happy or grow their audience. For example, executives can observe how demand for "The Sandman" has been decreasing lately in the United Kingdom by 7.3%, indicating a possible decrease in viewership. By analyzing the show's performance in other markets, executives can assess its potential audience engagement and decide if they would like to acquire or program it on their platform.
Finally, demand data helps with programming decisions such as release strategy and programming optimization. Executives can use demand data to determine the best release strategy for a show, and identify genres that would resonate most with their audience. For example, "The Sandman" is at the 96.8th percentile in the drama genre in the United Kingdom, indicating drama is an appealing genre to the show's audience. Moreover, "The Sandman" experienced a spike in demand in late March 2024 in the United Kingdom, which could be a good indicator of the show's future performance in the region. Executives could use this information to optimize their marketing campaign ahead of the premiere.
In conclusion, demand data plays a critical role in helping executives make informed decisions about content acquisitions, productions, distribution, and programming decisions. By analyzing the demand data of TV shows such as "The Sandman," executives are better informed, equipped to make decisions, and can accelerate their business growth.
The Sandman's travelability to the United Kingdom in the last 30 days is 64%, which means that the audience demand for The Sandman is 64% of the demand in its country of origin, United States. Click through to another market to discover how well The Sandman travels internationally.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for The Sandman in the United Kingdom. We provide our partners with extensive television competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.