The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data can be a valuable asset when making decisions about programming or content. Using "The Secret Of Skinwalker Ranch" as an example, let's dive into how audience demand data can be used to inform decision-making.
1. Content Valuation: Using demand data, we can determine the value of "The Secret Of Skinwalker Ranch" to a platform, in this case, specifically in the United Kingdom. With outstanding demand of 8.6 times the average show over the last 30 days, we can see that the show is highly in-demand, increasing in popularity recently, and is considered exceptional compared to 2.7% of all TV shows in the United Kingdom. Parrot Analytics' content valuation system can help entertainment executives understand the dollar value contribution of any title, to any platform, in any region.
2. Acquisition Decisions: By examining the top 10 global markets where the show has the most demand, executives can determine which markets would be most valuable to target for acquisition. In the case of "The Secret Of Skinwalker Ranch," the United States and Australia are the highest in-demand markets, so it may be worth considering acquiring the show in those countries.
3. Programming Decisions: Understanding the audience's taste clusters and what other shows fans of "The Secret Of Skinwalker Ranch" are also watching, such as "Beyond Skinwalker Ranch", "Fear The Walking Dead", and "The Walking Dead", can help executives make informed programming decisions for their platform. It can also help determine which genres are resonating with the show's current audience to attract new subscribers to their SVOD service.
4. Distribution Decisions: Travelability is a measure used to quantify a show's international demand relative to its home market. With good travelability, executives could consider distributing "The Secret Of Skinwalker Ranch" to other countries where there is already a high demand for the show, such as Australia, Canada, Brazil, Romania, Germany, Netherlands, and Sweden.
5. Marketing Decisions: Through insights such as momentum, executives can evaluate how effective their marketing campaign for the show is, and if it's maintaining or increasing the show's audience demand. Using momentum and other metrics combined, executives can optimize the marketing campaign ahead of the show premiere to ensure maximum exposure and engagement.
In conclusion, audience demand data can provide valuable insights for entertainment executives when making decisions about content, acquisition, distribution, programming, and marketing. Using "The Secret Of Skinwalker Ranch" as an example, executives can learn more about the success of a show, make better-informed decisions, and ultimately drive business results for their companies.
The Secret Of Skinwalker Ranch's travelability to the United Kingdom in the last 30 days is 83%, which means that the audience demand for The Secret Of Skinwalker Ranch is 83% of the demand in its country of origin, United States. Click through to another market to discover how well The Secret Of Skinwalker Ranch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s The Secret Of Skinwalker Ranch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Secret Of Skinwalker Ranch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for The Secret Of Skinwalker Ranch in the United Kingdom. We provide our partners with extensive TV industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.